Shelf Shifters
Women's Health South Africa|July - August 2023
We've rounded up truly badass female-led beauty businesses to champion Women's Day (and every other day). Here are the changemakers that are reimagining the beauty industry.
MICHELLE OCTOBER
Shelf Shifters

Revolutionise Your Beauty Routine

Megan Pietersen, founder of Noa&Co

Megan's inspiration for Noa&Co started in Japan, where she lived for a few years with her now retired professional rugby player husband JP Pietersen. During her time there, she became enmeshed in Japan's wellness culture. "Living in Japan and being exposed to Eastern wellness was amazing. They're just so far ahead of us when it comes to self-care, diets, nutrition and longevity," muses Megan.

She started making concoctions at home to give to her husband; blends of proteins that contained probiotics and organic goodness. Eventually, she decided to launch Noa&Co in South Africa. "South African consumers love a premium product. They actually enjoy making things at home. So, the range took off and did well," says Megan.

The brand is all about integrity, from the mindfullycreated, expert-backed formulations to the way they're brought to market. It's also family-focused, with things that kids can consume and enjoy. "I give my proteins to my children, my five- and two-year-old because I know what's in there," says Megan.

Simplify You Skincare

Hannah Rubin, founder of Skin Creamery

In 2014, Hannah Rubin saw the future of skincare in its stripped-down, purest form. Growing up in the lush Garden Route, in the Western Cape, and being educated as a beauty therapist, Hannah found an appreciation for quality, luxury beauty products that echoed the slow, intentional tempo found in nature.

هذه القصة مأخوذة من طبعة July - August 2023 من Women's Health South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July - August 2023 من Women's Health South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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