IN THE NEAR-DECADE SINCE the introduction of the Apple Watch, relations between the traditional watch industry and the Cupertino interloper have been through several stages. It began with something akin to panic; I remember standing at the entrance to Tag Heuer's booth at the Baselworld watch fair in 2015 as its bombastic then-CEO, Jean-Claude Biver, proudly announced a partnership with Intel to create a range of Android compatible smartwatches. No one listening quite knew whether we were witnessing knee-jerk shorttermism or early adopter genius.
With hindsight, Tag Heuer's contribution to the field has been successful, thanks to its strong association with the sporting world and a suite of proprietary functions, such as its golf-specific apps. Other Swiss entrants to the smart market were less prescient; whither the Montblanc e-Strap, a thick plastic oblong attached to the strap of a traditional watch, positioned right where the wrist meets the desk? Or the IWC Connect, a button-sized Bluetooth module attached to the strap of a Big Pilot? Montblanc, of course, went on to produce the Summit, a far more worthy member of the luxury smartwatch set. But the industry's haste to join in was understandable; digital watches had once posed an existential threat to anything powered by springs and wheels, and Swiss watchmaking was once bitten, twice shy.
هذه القصة مأخوذة من طبعة November - December 2023 من Men's Health South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November - December 2023 من Men's Health South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
INSTANT PROGRESS THE 28-DAY PULLUP PLAN
JUST 10 MINUTES A DAY FOR A MONTH CAN PUSH YOU FROM PULLUP ZERO TO YOUR FIRST GREAT REPS.
THE MH INTERVIEW STARTER MUSCLE
THE FIRST STEPS ON A NEW FITNESS JOURNEY ARE OFTEN THE TOUGHEST. BUT WITH A FEW TWEAKS TO YOUR THINKING, PT AND PART-OWNER OF MOTLEY CREW CROSSFIT TYRON HATCH WILL SHOW YOU HOW TO STRIDE TOWARDS THE LOFTIEST GOALS.
15 SMART WAYS TO GET AHEAD IN LIFE (BY DOING LITTLE THINGS BETTER)
Self-improvement needn't be a slog. You can make gains-both marginal and meaningful-simply by approaching your day-to-day tasks with a little extra know-how. We raided the MH archives to compile these truly life-enhancing tips from our expert contributors. It's time to level up.
LOVE & LIKES
WHEN DOES SOCIAL-MEDIA FLIRTING BECOME CHEATING? LET’S TALK IT OUT.
FORCE OF NATURE
THE SAS SOLDIER TURNED TV SURVIVALIST HAS MADE OUTDOOR ADVENTURE HIS BUSINESS. BUT WHAT LESSONS DO HIS METHODS HOLD IN OUR INCREASINGLY URBANISED AND ONLINE WORLD?
COLOGNE BUT WITH
YOU BUY COLOGNE TO STAND OUT. SO WHY NOT REALLY STAND OUT? THESE BOLDER SPRITZES SMELL AWESOME AND LAST LONGER, WHICH MEANS YOU CAN USE LESS. OUR PICKS LEVEL UP IN INTENSITY AS YOU MOVE ALONG THE SPECTRUM.
THE BEGINNER'S GUIDE TO RUNNING LAPS AROUND THE ECONOMY
CATCHING UP WHEN INFLATION IS ALWAYS OUT TO SET A NEW PB CAN FEEL IMPOSSIBLE. PUT THESE 11 EXPERT-APPROVED LESSONS INTO ACTION TO DUCK AND WEAVE AROUND YOUR MONEY WOES
WHY 30-MINUTE WORKOUTS WILL WORK FOR YOU
LESS IS MORE WHEN IT COMES TO EXERCISING FOR FITNESS, STRENGTH AND HEALTH.
UNFREEZE YOUR MIND
ALL MY LIFE, I THOUGHT I WAS A COWARD. THEN I DISCOVERED THAT THE REAL NAME FOR WHAT I'D BEEN FEELING WAS ANXIETY- AND I WAS IN GOOD COMPANY.
DARK PLACES
For any surfer, taking on the monster waves at Nazaré in Portugal is a death-defying risk. For Matt Formston, there's another consideration: he's blind.