The morning before her wedding, the model Josephine Skriver held the kind of brunch that sends the thumbs her 7.5 million Instagram followers tapping. Wicker abounded. White umbrellas trembled in the breeze. Fresh-cracked coconuts were draped with sliced citrus. Menus advertised of not one but two varieties of millennial-inflected toast: almond butter and avocado.
Almost 150 people had flown to Cabo San Lucas in April 2022 to watch Skriver and singer-songwriter Alexander DeLeon (better known as Bohnes to his quarter-million Instagram followers) tie the knot. Skriver hoped to give her loved ones a shot of relaxation at a reasonable price. "You want it to be grand, she says, describing her wedding planning mindset. But costs add up. "You don't want to blow the craziest amount."
The spread at the Flora Farms restaurant delighted Keltie Knight, the Canadian TV correspondent, who cut a quick video for TikTok to show it off. She tagged Skriver in the caption and then thanked her host, too with a mention and a hashtag. Not that it could have taken Knight much time to deduce to whom she owed her gratitude. The host's name was plastered all over the festivities. It wasn't Skriver or DeLeon or their parents or their pals. To celebrate the bride and groom, skincare brand Sunday Riley had stepped in to pick up the tab. It had the iron-branded coconuts to prove it.
If you've recently noticed an increase in wedding photos on social media tagged with brand names instead of just cutesy portmanteau hashtags, you're not alone. The practice of bold-faced names collaborating with fashion designers, luxury hotels, liquor brands, and the like to sponsor their nuptials has become as common as honeymoons in the Maldives. But what are couples giving up in order to have their champagne toasts or bridesmaids' dresses underwritten, and how does it square with the gravity of till death do us part?
هذه القصة مأخوذة من طبعة September 2022 من Town & Country US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2022 من Town & Country US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Consult the Oracle
From high inside his new Athens lair, jeweler Nikos Koulis holds forth on mixed metals, good light, and the secrets of veal lemonato.
THE BITTEREST PILL
The notorious double homicide of a pharmaceutical billionaire and his wife remains unsolved. Now the inheritance battle over their fortune threatens to pry open a family's vault of secrets and add another chapter to the saga of a gruesome murder mystery.
The Game PLAN
Join the soccer team! Take up fencing! How about shot put? The advice tossed at athletically inclined kids hoping to get into good colleges starts early, as do solicitations from admission advisors who specialize in sports. If only it were that easy to cross the finish line.
Isn't That Rich?
From SNL to the silver screen to awards show stages, Maya Rudolph always brings the magic. Her latest trick? Turning an out-of-touch billionaire into TV's most endearing character.
MOB WIFE No More
There's nothing tacky about it. All hail the return of the oldest trick in the book.
That Was AWKWARD
Goodbye frizzy bangs, hello contoured cheekbones. Tweens are cooler, and hotter, than ever. What could go wrong?
Because You're Worth It
Think long-term improvements, not quick fixes. Here's how to build equity in your face.
Anatomy of a Classic
How do you capture the rhythms of dance in a bag? With reverence for the past-and really good leather.
The Me Aesthetic
In the peak era of social media fashion, how do you dress as if you have a mind of your own? We have found your way out of the maze.
The Year of the Swan
Simplicity telegraphs confidence, which is why no portrait of a lady today is complete without a demure classic like the button earring.