Since its establishment in 1832, Longines has been introducing new creation after new creation that perfectly showcases its rich heritage, remarkable watchmaking prowess and, most notably, its classic elegance — a hallmark that lives up to its tagline “Elegance is an attitude”. This year is no exception, the 2024 novelties embody the attributes that are ossified in Longines’ DNA. Among the stellar lineup of creations, the Longines Conquest Heritage Central Power Reserve got off to a running start. Marking the 70th anniversary of its Conquest collection, the new creation inspired by an iconic model from the late 1950s stands out with its power reserve display on the rotating disc in the centre of the dial. To celebrate the arrival of the Longines Conquest Heritage Central Power Reserve and its 2024 novelties, Longines hosted a press meeting in Bangkok. Men’s Folio was privileged to catch up with Longines CEO, Matthias Breschan, who offered us insight into its latest lineup.
DESCRIBE THE 2024 NOVELTIES IN THREE WORDS.
Consistency, consistency, consistency.
WHY DO YOU SAY SO?
هذه القصة مأخوذة من طبعة April 2024 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2024 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.