There is a cliché along the lines of "it's the journey, not the destination" - used to illustrate the value of savouring a process without fixation on the end result. As trite as this catchphrase may be, there is legitimacy in its wisdom. Uncannily, these allegorical journeys and destinations come to head when examined in the scope of the eight-piece K-group ATEEZ.
Unravelling first as a concept of "K-Pirates" fronted by eight teenagers, ATEEZ has now carved out a signature for themselves. Their lore involves Krakens and multiverses (have you heard of Halateez?), symbols of rebellion, and cameos of the Möbius strip. It seems intimidating, but the boys are, after all, a band of sea-faring brothers, ready to take on anything to spark a revolution among today's youth. Equipped with their intricately fabricated concept and distinctively impactful sound, the boys' voyage towards super stardom thus far has ultimately proved successful. Four months into the new year, ATEEZ is set to embark on their fourth world tour while making history with a Coachella pit-stop - they are the first K-pop boy band set to take the stage. The achievements seem more impressive when one considers the group's beginnings in a company that only had 10 staff members.
Fast forward to today, with these achievements in tow, one would realise there is more than one hero in ATEEZ's underdog story. Hits like "Deja Vu" and "Bouncy" only scratch the surface of their musical prowess. Stints on reality programmes like Kingdom: Legendary War (2021) a rap reality broadcast where they ranked third confirm the effort the boys feed into their work. There has also been a dynamic that has been in development for longer than their careers, which qualifies the boys as more than colleagues - birthing genuine interactions and friendships that go the distance.
هذه القصة مأخوذة من طبعة April 2024 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2024 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.