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5 KEY LEARN INGS FOR CLOUDKITCHEN BRANDS FROM REBEL FOODS COFOUNDER KALLOL BANERJEE
January - February 2023
|Retailer
When we talk about internet and people connection we have seen a large disruption happening across sectors; from Amazon, Netflix, iPhone, and Airbnb disrupting their own sectors to the food industry being closer to the disruption with the cloud-kitchens and internet restaurant models
According to a report published by Restaurantindia.in and FranCorp, India’s cloud kitchen market is anticipated to grow from approximately 15.5 percent to 17.5 percent CAGR from 2024 to 2028. Demand for online food delivery and precooked meals are the major factors driving the growth of the Indian cloud kitchen market in the coming five years.
The Process of Disruption
“We never started to build a disruptive model. We just wanted to start a QSR chain called Faasos. The idea was to build a McDonald’s like brand from India. However, in the last 12 years, we just survived as we never tried to build a tech disruptive business,” shared Kallol Banerjee, Co-Founder at Rebel Foods that runs some of the largest cloud-kitchen brands like Faasos, Behrouz Biryani, and others.
Food Needs to be Present Digitally
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