Mad Over Donuts to Roll Out Outlets in Baroda, Ahmedabad, Hyderabad, Kolkata and Tier II/III Markets in 2023 - Tarak Bhattacharya, ED, Mad Over Donuts (MOD)

Starting out as an organised retail chain in 2008 to serve gourmetstyle, freshly made donuts in India, MOD has grown from a single outlet in Noida to over 100 stores panIndia. It has cloud kitchens and offline presence across Mumbai, Pune, Delhi, Bengaluru and Chennai, along with a thriving online presence.

- Sandeep Kumar

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be? 

The F&B industry has always been characterised by transformations and innovations. Although trends come and go, the key for Mad Over Donuts has always been about staying firm as a core principle, which allows the brand to innovate mindfully, adapt and optimum utilization of resources.

INNOVATE MINDFULLY: Embracing and driving change with innovation is arguably the best solution for the most rapidly growing challenges in the food and beverage industry, while thin profit margins and competition are the major growing issues. Change is all about integration with innovation. It is important to integrate the latest technology, digitalization, trends and sustainability with evolving consumer market) needs with a flavour of innovation. Driving innovation with integration in the food and beverage industry is important for creating value and product differentiation.

ADAPT: Adapting to market changes implies keeping the end-users you serve at the top of mind. Doing so will help you to create more meaningful products and services. So get familiar with your target audience beyond the numbers.

OPTIMUM UTILIZATION OF RESOURCES: When resources are effectively used in a company, it helps keep the cost under control. Practical usage of skills, knowledge, and talent of employees helps in reducing wastage, and results are achieved smoothly. When there is optimum utilization of resources, there is uninterrupted functioning and coordination can be witnessed. There is a division of work and proper responsibility and accountability of work.