WINDS OF CHANGE
1 DECLINING TV CONSUMPTION HAS DRAGGED DOWN TRPs OF HINDI TV SERIALS, THE LARGEST SERIAL INDUSTRY IN INDIA
2 THE PLUNGE IS PARTICULARLY STEEP WHEN THE URBAN NUMBERS ARE LOOKED AT IN ISOLATION, SINCE OTT HAS LARGELY BEEN AN URBAN PHENOMENON
3 ONCE KNOWN FOR MULTI-YEAR RUNS, MORE THAN 60-70 PER CENT SHOWS GO OFF THE AIR WITHIN A YEAR NOW
4 BUT REGIONAL LANGUAGE SOAPS STILL ENJOY HIGHER TRPs COMPARED TO HINDI
5 IN HINDI, PRODUCERS AND TV NETWORKS ARE FOCUSSING ON A NEW FORMAT OF 25-100 EPISODES CALLED ‘TV+’ FOR OTT PLATFORMS SUCH AS AMAZON MINI, DISNEY+ HOTSTAR AND JIOCINEMA
6 THEY ARE MADE ON A BUDGET OF 2–3X OF THE ₹7-10 LAKH SET ASIDE FOR AN EPISODE OF A TV SERIAL, AND MAY EVEN GO UP TO ₹30-50 LAKH AN EPISODE, PRODUCERS SAY
2023
Teri Meri Dooriyan, which airs on Star Plus and is the second-highest rated Hindi show, has an urban TRP of 1.97
2023
Pandya Store that is aired on Star Plus has a TRP of 1.25
2018
Kalyana Veedu, which was the fourth-highest rated Tamil show in 2018, had a rating of 12.32
2018
Kumkum Bhagya, the fourth-highest rated show in 2018, had a rating of 2.5
هذه القصة مأخوذة من طبعة October 29, 2023 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 29, 2023 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Haute Couture in the Kitchen
FASHION BRANDS ARE ENTERING THE RESTAURANT SPACE, AS FOOD SEEMS TO HAVE BECOME THE ULTIMATE FASHION STATEMENT
It's Personal
Mixing work and personal tasks on work machines may be a done thing for many, but it makes sense to have a dedicated device for your personal needs. Here are two such devices
INTO THE BLUE
For WTiCabs Founder and CEO Ashok Vashist, scuba diving is not just an adventure sport. It is a pathway to connect with the ocean
"Challenges are opportunities"
AMIT JAIN CO-FOUNDER & CEO CARDEKHO GROUP CarDekho Group is a digital automotive solutions provider
THE WAIT FOR HIGHER PENSION
ALMOST 18 MONTHS AFTER THE SUPREME COURT RULING, SUBSCRIBERS WHO OPTED FOR A HIGHER PENSION UNDER THE EMPLOYEES' PENSION SCHEME CONTINUE TO WAIT AS THE EPFO, FACING A STAFF CRUNCH, TRIES TO FIGURE OUT THE MATH
"It's possible to have a 25% growth out of India from now on"
Rail Europe Executive Chairman & CEO Björn Bender talks about the India market, the shift to digital, and the way ahead
Evolving Strategies
Companies need to adapt to changing times for a strong workforce
PERKS PRESSURE
IT'S NOT JUST ABOUT THE MONEY ANYMORE FOR EMPLOYEES. FROM FOUR-DAY WORK WEEKS, TO SKILLING ON THE JOB AND MENTAL WELL-BEING EXERCISES, COMPANIES ARE OFFERING A HOST OF BENEFITS TO RETAIN TOP TALENT. IS THIS ENOUGH?
FOSTERING PLURALISM
Axis Bank, with its initiatives and policies, is striving to make a holistic difference to people's careers and hone their skills too
In Keeping With The Times
With a slew of initiatives for its employees, Abbott India is working hard to build a diverse and inclusive workforce
