Go along to any photography convention and you will no doubt see classes and workshops on every aspect of the craft: how to use lights; choosing the right printer paper; posing your subject; the joy of f-stops, shutter speeds, and why you should care; retouching skin; how to add fake backgrounds... The list goes on.
What I find intriguing, however, is that there is much less emphasis on one key aspect of any business: finding and telling your story.
In this age of smartphones, tablets, and the internet, we photographers have access to our images right here in our pockets. So if we are ever asked (and sometimes even if we're not asked), we can drag out a phone and, with just a few flicks of a finger, have our entire portfolio right there to show (or bore) people in a heartbeat.
But have you ever noticed how the most successful photographers rarely do this? Have you ever wondered why?
The art of the storyteller
There is an adage in business that you will attract people like you. Outdoor people will attract outdoor people; country music fans will attract country music fans; geeks will attract... Okay, maybe the list isn't perfect, but you get the point.
هذه القصة مأخوذة من طبعة July 2022 من N-Photo: the Nikon magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2022 من N-Photo: the Nikon magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Quack shot
A rain-soaked Robert May proves you don't have to head out searching for elusive birds of prey to capture stunning shots of birds in flight
Kim Grant
Scottish landscape photographer Kim Grant prefers chasing more intricate - even abstract - images and tells Keith Wilson why she eschews the large, wide views of well-known locations
Heal the noise
Find out from James Paterson which are the best noise reduction tools in Photoshop
Clone in a crowd
Make multiple clones and master essential layer masking skills in Affinity Photo with James Paterson
Full of hot air
Mike Harris photographs Bristol Balloon Fiesta from Clifton Observatory so he can frame the city’s famed suspension bridge
Flutter speed
Mike Harris shows you how to capture beautiful butterfly close-ups without a tripod
Take-off sequence
Nigel A Ball uses Pre-Release Capture mode and fast burst speeds to shoot butterflies on the wing
The perfect gift
My 30th birthday marks more than a decade as a pro- and all I want is a cracking moment with nature at a stunning location holding my camera
20 top tips for...Autumn landscapes
Mark Bauer gives some expert advice to help you capture the vibrant colours of the landscape during the most photogenic season of the year
A game of tones
Our apprentice meets a vintage diver and channels the House of the Dragon with pro Paul David Smith