Discounts were offered both online and offline. Most international brands in India offered discounts under the Black Friday Sale banner.
The Black Friday sale started in the US on the Friday after Thanksgiving Thursday. The day typically marks the beginning of the Christmas shopping season ahead of the festival. Brands in the US offer deep discounts on Black Friday, but this has now picked up momentum with brands globally.
The Black Friday sale response has been good—both online and offline. Customers are now coming back to shop and sales are now close to provide levels, said Rajesh Jain, managing director, and chief executive officer, Lacoste India.
Online fashion retailer Myntra is running its Black Friday sale between November 26 and November 30 with 3,000 partner brands.
“Brands are putting their best foot forward to cater to the needs of the fashion-conscious shoppers. We are witnessing strong demand for categories, including personal care, ethnic wear, western wear, accessories, premium merchandise, and home furnishing. Winterwear is witnessing compounded demand from the event, in addition to seasonality,” said Sharon Pais, chief business officer, Myntra.
هذه القصة مأخوذة من طبعة November 29, 2021 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November 29, 2021 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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