THE ‘YELLOVE' REVOLUTION
THE WEEK|February 20, 2022
CSK cut across barriers and became a cultural phenomenon, allowing it to become a billion-dollar business
LAKSHMI SUBRAMANIAN
THE ‘YELLOVE' REVOLUTION
On January 30, when Indian Premier League team Chennai Super Kings (CSK) became India’s first sports unicorn, Prabhu Damodharan, a textile businessman from Tiruppur, Tamil Nadu, was immensely proud. Damodharan, co-founder of a CSK fan club, and his friends have not missed a single CSK match. For them, the team is synonymous with success and Mahendra Singh Dhoni.

The importance CSK fans attach to Dhoni is echoed by Damodharan’s friend from Visakhapatnam, Praveen Balusu, vice president of an IT firm in Mumbai (the two met through CSK). Balusu, who wrote a book—A Dawn in the Lawn—about Dhoni, cricket and the Indian team, said Dhoni’s conduct and captaincy helped him hone his own leadership skills.

The former India captain and the IPL team he has led to great success are both integral to Saravanan Hari’s life. Hari, a logistics professional, always paints himself yellow before going to watch a CSK match. Harnam Kaur has been a Dhoni fan since she was eight; she played cricket in her native Una, Himachal Pradesh, wearing the CSK jersey. She owns all official CSK kits.

هذه القصة مأخوذة من طبعة February 20, 2022 من THE WEEK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة February 20, 2022 من THE WEEK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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