The Begums Of Binge
India Today|September 13, 2021
OTT Platforms changed the Indian Entertainment Matrix for ever during the pandemic and driving their success has been a bunch of pioneering women
Suhani Singh
The Begums Of Binge

The COVID-19 Pandemic May have confined Indians to their homes in the past year and a half, but amidst the gloom and doom, there was one sector that was experiencing a boom: streaming entertainment. A whole new breed of content creators and distributors from the brave new world of Over The Top (OTT) platforms brought a quiet revolution to the way Indians spent their days of confinement. Instead of the tyranny of appointment-viewing and re-runs of old movies that cable TV offered, OTT platforms used the internet to stream entertainment in all genres, formats, and languages. Most importantly, the content could be viewed at a time, place and on a device of our choosing: a cellphone, a laptop, a tablet—or, of course, a TV screen.

هذه القصة مأخوذة من طبعة September 13, 2021 من India Today.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 13, 2021 من India Today.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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