Scotch Whisky Tourism Is A Real Thing!
Prestige Singapore|January 2022
Scotch whisky tourism is a real thing, attracting a record 2.16 million visitors in 2019. And if the recently opened, eight-floor Johnnie Walker Princes Street visitor experience in Edinburgh for the world’s best-selling Scotch whisky is anything to go by, the optimism for future growth is justified.
Scotch Whisky Tourism Is A Real Thing!

After four and a half years in the making, Johnnie Walker Princes Street is born. The centrepiece of Diageo’s £185 million (S$334 million) investment in whisky tourism in Scotland, the destination located in Edinburgh is the largest of its kind. Set over 71,000 sq ft, the visitor centre reimagines the traditional whisky tour experience using world-first technology.

Visitors are taken on a personalised journey of discovery, which identifies unique flavours and tastes tailored to them, and learn about the maker’s fascinating 200-year-old history brought to life by actors. With over 800 flavour combinations available in innovative dispensation systems, one person could visit Johnnie Walker Princes Street every day for more than two years and not have the same experience twice.

هذه القصة مأخوذة من طبعة January 2022 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2022 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

المزيد من القصص من PRESTIGE SINGAPORE مشاهدة الكل
ELECTRIC LUXE
Prestige Singapore

ELECTRIC LUXE

Mercedes-Benz combines advanced technology, personalisation and sustainability with its all-electric fleet to transform urban mobility in Singapore.

time-read
3 mins  |
May 2024
NO HOLDS BAR
Prestige Singapore

NO HOLDS BAR

Innovation is rife in Singapore’s competitive cocktail scene.

time-read
4 mins  |
May 2024
SADDLE UP
Prestige Singapore

SADDLE UP

Saut Hermès 2024 puts the French luxury company's fine craftsmanship and savoir faire in its toughest arena yet the competition ring.

time-read
5 mins  |
May 2024
RHYTHM OF TIME
Prestige Singapore

RHYTHM OF TIME

Adorned withfairies and ballerinas, these Poetry of Time timepieces by Van Cleef Arpel: mi the passage of the hours, minutes __and seconds, creating a meditative experience. The delicate figures h It of h f skilled work by the h i oe are the result of hours of skilled work by the house’s artisans, including gem-setters, enamellers and engravers. Beyond beauty on ne surface, mechanical movements drive their exceptional horological features, such as jumping hours and retrograde time-indicating hands. i

time-read
1 min  |
May 2024
TRACING TREASURES
Prestige Singapore

TRACING TREASURES

The Chanel Patrimoine is a space dedicated to the maison’s most precious fine jewellery and timepieces. Just as priceless are the stories embedded in each creation.

time-read
3 mins  |
May 2024
MISSION TO ASTONISH
Prestige Singapore

MISSION TO ASTONISH

Tiffany Co CEO ANTHONY LEDRU takes the brand back to its roots by reaffirming its position as a high jewellery heavyweight.

time-read
6 mins  |
May 2024
EX MACHINA
Prestige Singapore

EX MACHINA

Established jewellery maisons continue to introduce technical breakthroughs in their collections while finding middle ground with age-old practices.

time-read
6 mins  |
May 2024
DETOX WITH A SIDE OF BOTOX?
Prestige Singapore

DETOX WITH A SIDE OF BOTOX?

Wellness hotels and resorts have always been more about stress relief and sensory indulgence than scans and stem cells, but a growing number are transforming into medical wellness destinations, with science-backed therapies accompanying typical spa offerings.

time-read
6 mins  |
May 2024
AMONG THE STARS
Prestige Singapore

AMONG THE STARS

THERE'S PLENTY TO IN COUTURE TO CELEBRATE THIS SEASON, WHETHER IT'S HONOURING THE SALON, PAYING TRIBUTE TO PLAY OR HAVING THE BUTTON TAKE THE LEAD.

time-read
5 mins  |
May 2024
RISE & SHINE
Prestige Singapore

RISE & SHINE

In an intense sharing session with the high-flying women from SCCCI's Career Women's Group, Prestige uncovers the hidden levers of success.

time-read
7 mins  |
May 2024