When it comes to fashion, how are kids spending their money and whereis it all leading to? Allysha Nila follows the trail of the Gen Z dollar.
The truth is this: The goldmine is difficult to trace amongst this particular demographic. It’s unrealistic to gauge youth’s true buying power, given the growing freelance economy, an increasing number of (affluent) parents providing their children with financial support, and the industry’s movement towards the “drop” system, where, instead of adhering to seasonal cycles, they release products at any time of the year.
One thing is clear, however. Money—or the lack of it—isn’t a deterrent when it comes to fashion. Kids will spend—even when they have very little—which is especially true for university students who juggle part-time jobs. Nick, 22, admits that his favourite brands (Comme des Garçons, Kiko Kostadinov, Soloist and Yohji Yamamoto) are difficult to afford. But it doesn’t stop him from buying. “My disposable income is almost non-existent so I save to be able to buy what I want.”
While an older generation of consumers may question our priorities, let’s put it this way: The economy is volatile, property prices are skyrocketing, the bills are piling such that we can barely save any money to start a family or own a car. So we’d rather spend on things like clothes, holidays, food—things we can experience in the short-term.
A NEW MENTALITY
هذه القصة مأخوذة من طبعة June 2019 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2019 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Impossible Is Possible
In a marriage of aesthetics and technology, Richard Mille strikes the perfect balance with its RM 07-01 Automatic collection.
Beauty Visual Cues
Amp up your peepers with bold lines and punchy colours that accentuate metallic frames. Librarian chic never looked so good.
Hair - Raising Issues
Unpacking the relationship between hair, health and mental well-being.
MORE THAN MEETS THE EYE
Managing consultant Corinne Ng's brutalist home is a safe space that showcases her passion for minimalist design and playful art.
TWICE AS NICE
Thai actresses Sarocha \"Freen\" Chankimha and Rebecca \"Becky\" Patricia Armstrong have broken barriers for inclusivity with their onscreen portrayals, leaving global audiences wanting more.
FEELS GOOD. MAN
Feather-light hydrators and sunscreens that pamper and protect, without the weight.
MOST WANTED
The Kelly clasp is one the most distinctive visual codes in the Hermès canon-one of the many reasons why a product from the House never needs any logos to be recognisable.
10s ACROSS THE BOARD!
Ten Lee is stepping into an even bigger spotlight. The K-pop superstar opens up about going solo and growing into his many facets.
HOROSCOPE
TAURUS (21 APR - 21 MAY) Happy birthday, Taurus! This May, your life takes the form of a mandala an intricate shape made from coloured sand that is destroyed after its creation. This doesn't mean that you'll lose everything. In fact, the whole month has the potential to be highly abundant, especially around the 19th, when Venus transits through your sign. Be brave and let go of attachments.
A NIGHT TO REMEMBER
In its first-ever Bulgari Studio, the Italian Maison brought together the worlds of music, art and design for one electrifying evening in Seoul.