HOW DO YOU RECOGNISE AN AESOP PRODUCT? For most, it's the modest packaging and aromatic essential oils that also permeate the understated, elegant stores. While the stress-relieving olfactive notes and a minimalistic design approach play an integral role in the brand's global success, they aren't the only reasons why Aesop sees a loyal fanbase. The Australian brand prides itself on its efficacy and unparalleled research-driven formulations that offer sensory pleasure in the bargain. Most recently, the cult beauty brand released a new potent hydrating serum to continue its legacy: the Lucent Facial Concentrate, an aqueous-based formulation offering humectant-based hydration and enriched with a suite of skin-supportive ingredients.
In this exclusive interview, Augustman speaks with R&D Director Samy Hamada to get behind the sensibilities of the brand and the newest addition in its repertoire. As a key member since 2014, Hamada was instrumental in the development of Aesop and knows the brand like the back of his hand.
Aesop is committed to being sustainable and clean. What approaches has the brand espoused and is adopting?
While Aesop has always sought to tread lightly, we are now on a more deliberate journey towards being greener and becoming a radically regenerative company. We refrain from describing our business as sustainable or eco-friendly because we recognise that while we have always aimed to minimise our impact, we continue to contribute. We also do not use the term "clean" as this is a buzzword with no legal definition, though we have always created our formulations using the highest and purest quality of raw materials.
هذه القصة مأخوذة من طبعة Issue 186 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 186 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Viva Internazionale!
THE SCUDETTO RETURNS TO MILAN AND, IN RECOGNITION OF INTER MILAN'S SECOND STAR, TUDOR HAS UNVEILED A LIMITED-EDITION BLACK BAY 58.
The Way Of Kudoke
Recognised as a Meisterbrief or Master Craftsman in Glashütte at the age of 22, German independent master watchmaker Stefan Kudoke's exquisite creations are now available in Singapore.
MATERIAL WORLD
A journey through Bell & Ross' innovative BR line, featuring the urban elegance of the BR 05 Black Ceramic and the technical prowess of the BR-X5 Black Titanium.
A NEW DIMENSION IN LUXURY TIMEKEEPING
BLENDING ARTISTIC INNOVATION WITH PRECISION ENGINEERING, JACOB & CO'S ASTRONOMIA RÉGULATEUR REDEFINES THE TRADITIONAL REGULATOR FOR THE MODERN GENTLEMAN.
The Last Of The Great V8s?
THE TACTILE, DYNAMIC NEW PORSCHE CAYENNE GTS MODELS IS SET TO BECOME TOMORROW'S MOST HIGHLY VAUNTED V8S.
Greatness Ala Mbappé
As a precocious teenager, Hublot ambassador Kylian Mbappé helped his country to world football’s greatest prize with displays of blistering skill and crisp finishing. As he strides confidently into adulthood, Mbappé proves that he is more than just a good footballer.
August Men Of Tomorrow
In the age of independent thinking, our idea of leaders needs to evolve. Let us posit an alternative to traditional ideas of leaders: leadership is a choice, an act rather than a personality trait. We choose to do the difficult thing. We choose to bear responsibility when few would. You don't need the contrivances of power to be a leader. Instead, you can be a Community Developer at a gaming company, introducing small but vital initiatives to grow and engage with your community. You can be a DJ, moving the masses with music, making waves rather than demands. You can be a tattoo artist or the owner of a gallery, helping people discover their sense of self through art.Or you could fight for a better, kinder world for animals in Singapore.Here are the leaders of today. Here are the August Men of Tomorrow.
Back To Square One
Augustman speaks to BEAMS' Creative Director, Tatsuya Nakamura, on his recent collaboration with Colony Clothing, unveiling a contemporary collection of luxury basics.
Joseph Schooling: Success On His Terms
Augustman hangs out with Joseph Schooling at the BOSS House Bali for an exclusive chat about life after retirement.
THE SWEET LIFE
The re-emergence of the 'skater' aesthetic in fashion is more than just a trend; it's a cultural shift.
