SHOULD A DOCTOR PAY FOR MRs?
Future Medicine India|May 2021
Paid consultation from the pharma field force could run into several challenges
DR SANDEEP NARULA
SHOULD A DOCTOR PAY FOR MRs?

The drastic coronavirus attack across the world did pause our lives but also led to unpredicted development in the health sector.

In recent years, healthcare innovators have brought us artificial intelligence algorithms that can read chest X-rays better than radiologists. It has brought us inexpensive genomic sequencing that can guide personalised cancer treatments leading to vast improvements in health management.

At the same time, the pandemic has placed disorganised demands on the modern healthcare system. As the pharma sector is finding out, today’s technologies can create the efficiency and flexibility needed to navigate uncertainty. However, this transformation requires a shift in mindset, not just amongst the consumers but also those serving within the industry.

The pharmaceutical sector is divided into two segments: one is the ‘acute segment’, which involves antivirals and anti-bacterials. The second is ‘chronic segment’ which includes drugs for hypertension, diabetes and mental health which have long-term implications. Till COVID-19, the chronic segment was doing very well.

But now, the consultation guidelines given during the time of the COVID-19 in the pharma segment have altered the landscape tremendously where telemedicine and teleconsultation are playing an important role.

هذه القصة مأخوذة من طبعة May 2021 من Future Medicine India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة May 2021 من Future Medicine India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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