The Sound of SCENT

Up close and personal with Parfums Henry Jacques CEO Anne-Lise Cremona as she reveals her insider tale behind Clic-Clac, the Maison’s inimitable perfume creation for the times.

- TAN SIOK HOON

Christened with a moniker that echoes the chic “click-clack” sound as one opens and closes the olfactive objet, Clic-Clac is truly precious and unparalleled. It captures the imagination, is charged with innovation, and possesses influence and intimacy simultaeously. Anne-Lise Cremona tells us the full story.

How was the idea of Clic-Clac ignited and how does it complete the Henry Jacques fragrance trilogy?

About the trilogy, we need to go back to the initial spirit of our 50 Classiques collection: The Art of Living. I wish to share the history of Henry Jacques with this collection while creating a lifestyle of utmost refinement. The wide spectrum of this collection is unique, and the concept of creating and owning your personal olfactive wardrobe naturally emerges. To this we added the idea of having different interpretations for each perfume—this is what the trilogy is today.

We started with the essences which are skin perfumes—very concentrated, intense but also very delicate. With the essences, we have brought back the French tradition of wearing a few drops of perfume on your skin. I particularly love the subtlety. The sprays came later, and this is also a revolution. It is a very personal interpretation of what spray perfumes can be. The convertible flacons present the softness and delicate side of the perfumes. The brumes highlight the different notes, and they are a true complement to the essences.