Building a Pan-Indian Brand

27 states and 86 cities across India in three years — KT Professional, from the stables of Ccigmaa Lifestyle, is charging across the country and building its presence in every corner.

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The 50 year legacy of Ccigmaa Lifestyle is dedicated to manufacturing and exporting hair care products and tools to 75 countries across the globe. Three years ago, the award-winning company ventured into the salon space with KT Professional, offering innovative hair care products and services such as the latest ‘Hair Botox’. The rapid growth of this promising brand across the country with a short span of time is a commendable feat few others can pull off. Beauty Launchpad spoke to Dhruv Sayani, Director @ Ccigmaa Lifestyle about the brand’s pan-Indian journey so far and the next steps in business.

Which areas of the country do you cover and what are your plans to reach out to the target market?

KT Professional is just about three years old and we are currently present across 27 states and 8500 salons in India. Our business is spread in 86 cities in the country, predominantly in the western region as we are headquartered in Mumbai. We are well placed in Gujarat, Rajasthan, and Central India. However, we treat all markets with an equal level of interest — be it East, South, or North. I am happy to share with you that we have an investment of staff even in a city like Jammu, where not many venture due to the political climate.

In the South, the market mostly favours skin than hair. As you are mainly in the business of hair care products and tools, what is the strategy for such challenges?