iPhone X puts exclamation point on Apple's pricing strategy
Apple has made a luxury iPhone that punctuates its technological swagger with a high-priced exclamation point. And that exclamation point appears to be a sign of things to come.
The long-anticipated iPhone X unveiled Tuesday will sell for $999, double what the original iPhone cost a decade ago and more than any other competing device on the market. That’s very much in line with Apple’s long-term positioning of itself as a purveyor of pricey aspirational gadgets.
But it’s also a clear sign that Apple is ramping up that strategy by continuing to push its prices higher, even though improvements it’s bringing to its products are often incremental or derivative. Among other things, that runs contrary to decades in which high-tech device prices have fallen over time, often dramatically, even as the gadgets themselves ran faster and acquired new powers.
On Tuesday, for instance, Apple also introduced a TV streaming box that will sell for $179, far more than similar devices, and a smartwatch with its own cellular connection that will cost almost $400. In December, Apple will start selling an internet-connected speaker, the HomePod, priced at $349, nearly twice as much as Amazon’s market-leading Echo speaker.
Apple is also raising the price of its runner-up phones, the iPhone 8 and 8 Plus, which will respectively cost $50 and $30 more than their immediate predecessors, the iPhone 7 and 7 Plus.
PAYING MORE FOR SOMEWHAT MORE
هذه القصة مأخوذة من طبعة September 15, 2017 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 15, 2017 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
CLIMATE SOLUTION: MASSACHUSETTS TOWN EXPERIMENTS WITH COMMUNITY HEATING AND COOLING
Jennifer and Eric Mauchan live in a Cape Codstyle house in Framingham, Massachusetts that they’ve been cooling with five air conditioners.
ONLINE MARKETPLACE EBAY TO DROP AMERICAN EXPRESS, CITING FEES, AND SAYS CUSTOMERS HAVE OTHER OPTIONS
Online marketplace behemoth eBay said it plans to no longer accept American Express, citing what the company says are “unacceptably high fees” and that customers have other payment options to shop online.
TECH NEWS SITE GIZMODO SOLD FOR THIRD TIME IN 8 YEARS AS EUROPEAN PUBLISHER KELEOPS LOOKS TO EXPAND
Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years, this time to a European publisher looking to expand its coverage of the digital scene.
SOFTWARE GIANT SAP AGREES TO BUY WALKME FOR $1.5 BILLION CASH
German software giant SAP has agreed to buy WalkMe in an all-cash deal valued at about $1.5 billion.
CHINA LANDS A SPACECRAFT ON THE MOON'S FAR SIDE TO COLLECT ROCKS FOR STUDY
A Chinese spacecraft landed on the far side of the moon Sunday (02) to collect soil and rock samples that could provide insights into differences between the less-explored region and the better known near side.
BOEING LAUNCHES NASA ASTRONAUTS FOR THE FIRST TIME AFTER YEARS OF DELAYS
Boeing launched astronauts for the first time Wednesday, belatedly joining SpaceX as a second taxi service for NASA.
NEW ORLEANS PLANS TO SPIFF UP AS HOST OF NEXT YEAR'S SUPER BOWL
New Orleans hosts its 11th Super Bowl next year and the preparations involve showcasing the city’s heralded architecture, music, food and celebratory culture while addressing its myriad challenges, including crime, pockets of homelessness and an antiquated drainage system.
GOOGLE MAKES FIXES TO AI-GENERATED SEARCH SUMMARIES AFTER OUTLANDISH ANSWERS WENT VIRAL
Google said it has made “more than a dozen technical improvements” to its artificial intelligence systems after its retooled search engine was found spitting out erroneous information.
IN THEIR OWN WORDS: WHAT YOUNG PEOPLE WISH THEY'D KNOWN ABOUT SOCIAL MEDI
It’s dangerous. It’s addictive. Get off your phone.
LIFE AS A TEEN WITHOUT SOCIAL MEDIA ISN'T EASY.THESE FAMILIES ARE NAVIGATING ADOLESCENCE OFFLINE
Kate Bulkeley’s pledge to stay off social media in high school worked at first. She watched the benefits pile up: She was getting excellent grades. She read lots of books.