Twenty years ago, the founder of Bugaboo struggled to get his grand idea off the ground. ELISA CHIA met him in Tokyo to find out how it became one of the most coveted baby gear brands in the world.
You change your bag every day to match your outfit and the occasion. So why wouldn’t you update your stroller to complement your look, too?
That’s exactly what Bugaboo’s chief design officer and co-founder, Max Barenbrug (pictured, opposite), wants you to do.
The Dutch brand has been the pram of choice for many style-conscious parents around the world, including A-list celebrities such as Gwyneth Paltrow, Victoria Beckham, and recent new mum Angelababy.
Speaking to Young Parents in Tokyo recently, he shares four facts you may not know about Bugaboo.
You’re looking at a pioneer
Back at its headquarters in Amsterdam, the team doesn’t just design strollers that take babies from home to daycare centres; they aim to make statement pieces that parents are proud to push.
With a Bugaboo, you have the option to mix and match the stroller frame, seat, sun shade and more. You can remove the existing canopy and seat and refresh them with an on-trend look.
But aren’t there other brands that do the same, too?
“We are actually the first worldwide,” Max replies without missing a beat.In 2004, he led his team in what he termed, a “personalisation project”. Three years later, he unveiled Bee, the company’s first compact model.
“Bee is our first ultimate attempt to show parents how you can mix and match, and make your stroller really yours and a little bit different from the neighbours’,” he says. “We’re growing and getting better,” he adds, referring to the latest reincarnation, Bee5 (pictured, opposite).
هذه القصة مأخوذة من طبعة August 2017 من Young Parents Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2017 من Young Parents Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Everything You Need To Know About Direct School Admission
If your kid is good at sports, music or has other talents, the DSA programme may be his key to getting into an elite secondary school or specialised school. Here’s what you should know about the process.
What Is The Right CCA For Your Primary School Kid?
Co-curricular activities (CCAs) aren’t just frivolous frills. They teach kids important life skills that can’t be found in a classroom lesson. EVELINE GAN finds out how to select the right one for your child.
Why You Shouldn't Let PSLE Stress Take Over Your Kid's Life
PSLE preparations start in Primary 5, which means a high-pressure two years for your family. Here's how to support your child so they can do their best.
Should Your Kid Skip A Vaccine Shot?
Vaccinations are a rite of passage for every Singaporean child, but what if your kid is sick before an appointment, or misses a booster dose? Find out the answers to these and other pressing questions.
Separation Anxiety, Bullies And Other Preschool Blues
Preschool is rarely a smooth journey for children. Sasha Gonzales asks the experts how to handle the most common dilemmas, from separation anxiety to having trouble making new friends.
Is Your Kid Stressed About Starting School This Year?
School kids in Singapore are more stressed than their peers overseas. If your kid is feeling the pressure, here’s how to find what's triggering his anxiety – and how to help.
Speech Problems In Singapore Kids: When Should You Worry?
How can you help your little one get over his stuttering? Should you worry that your tot doesn’t speak as well or isn’t as talkative as his cousin? Sasha Gonzales polls the experts on the pressing speech and language issues in toddlers and preschoolers here.
The Most Common Learning Difficulties In Singapore Kids
Struggling to read, write or count is a common problem for many children, but how do you know when that struggle is actually a learning difficulty or disability? Sasha Gonzales asked three experts to tell us what signs to look out for and when to know to get help.
Can You Really Un-Spoil Your Child?
Yes, there are ways to turn things around – without losing your temper. Here, the experts share strategies you can use in common bratty situations.
Bottoms Up!
Using cloth nappies helps save the Earth – and your wallet, too, say these mums who choose not to put their babies in disposable diapers.
