Helming a film like Janhit Mein Jaari with a female lead H takes a lot of conviction. Jai Basantu Singh believed that the film's story wasn't just meant to entertain but to educate as well. The film narrated the tale of a woman who broke all societal norms by first becoming a salesperson for condoms and then taking up a crusade for safe sex, branding condoms as tools for women's safety, rather than pleasure. Ask him what attracted him towards this particular story, and he credits writer and producer Raaj Shaandilyaa for its genesis. Raaj came to him with a story about a girl selling condoms, and Jai immediately wanted to write a screenplay around it. He knew that the mere mention of condoms is considered taboo in our society, and so the challenge was to normalise it with dignity and to make people laugh at the same time. Educating people about its benefits without being preachy was another target. "As a responsible filmmaker, director, and writer, I was blown away by this idea that I should say something and do something for my nation through my filmmaking. I was fortunate to have my first film be a women-centric film, with which I am saying something to my country," he gushes.
هذه القصة مأخوذة من طبعة July 2022 من Filmfare.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2022 من Filmfare.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Laapataa Ladies: Offering hope and a little sugar
Director Kiran Rao's latest film, Laapataa Ladies delves into the depths of mistaken identity to offer a poignant critique of contemporary society while celebrating the essence of women's empowerment.
FIRST IMPRESSIONS
DEVESH SHARMA CHRONICLES THE WINNERS OF THE FIRST EVER FILMFARE AWARDS ASSAMESE 2024 WITH JEEWAN RAM MUNGI DEVI GOENKA MEMORIAL PUBLIC CHARITABLE TRUST
HEALTH TALK
LALBABA RICE PARTNERED WITH JOY FILMFARE AWARDS BANGLA 2024 FOR THE 1ST TIME AS THE CO-PRESENTING SPONSOR. CELEBS TALKED ON THEIR HEALTHY DIET, LOVE FOR RICE AND SHARED THEIR FITNESS TIPS IN A LIGHT AND HEALTHY CONVERSATION WITH THE EMCEE.
HEALTHY CONVERSATIONS
LALBABA RICE PARTNERED WITH FILMFARE AWARDS ASSAMESE 2024 FOR THE 1ST TIME AS THE CO-PRESENTING SPONSOR. CELEBS ENGAGED IN A HEALTHY CONVERSATION WITH THE EMCEE OVER THEIR HEALTHY DIET, LOVE FOR RICE AND MUCH MORE.
SHANKAR LALL GOENKA: A TRUE VISIONARY
PROFILING WELL-KNOWN PHILANTHROPIST AND ENTREPRENEUR SHANKAR LALL GOENKA FROM ASSAM WHO HAS BEEN INSTRUMENTAL IN BRINGING FILMFARE AWARDS ASSAMESE 2024 TO THE STATE
AHOY GUWAHATI!
FILMFARE AWARDS ASSAMESE MAKE THEIR DEBUT IN THE ASSAM IN COLLABORATION WITH THE JEEWAN RAM MUNGI DEVI GOENKA MEMORIAL PUBLIC CHARITABLE TRUST
Woman on the verge
PRATIBHA RANTTA MADE HER PRESENCE FELT AS ONE OF THE LEADS IN LAAPATAA LADIES. TANZIM PARDIWALLA INTERVIEWS THE SURE-FOOTED YOUNGSTER
The changeling.
SAHIL MEHTA IS HAPPY WITH THE SUCCESS OF TABBAR AND FARREY. HE TELLS TANZIM PARDIWALLA THAT HE TRUSTS THE TURNINGS OF LIFE TO DO GOOD BY HIM
WINNERS TAKE ALL
DEVESH SHARMA PROFILES THE WINNERS OF THE RECENTLY HELD JOY FILMFARE AWARDS BANGLA 2024
HERE'S WHY DIMPLE SHROFF'S BRAND IS THE ONE TO WATCH OUT
MADE TO ORDER AND TAILORED TO HER CLIENTS, DIMPLE SHROFF’S JAW-DROPPING SILHOUETTES PLACE HER BRAND AMONG SOUTH ASIA’S BRIGHTEST DESIGNERS.