From fashion brands going digital to changing consumer behaviours, both customers and retailers have seen a dramatic shift in fashion retail in the past few years. Resultantly, the way products are marketed to the perceptive, tech-savvy consumer has also needed to alter to match the demands of the day. Sharing her opinion on the subject at India Fashion Forum (IFF) 2022, Rohini Haldea, Assistant Vice President – Marketing, Lifestyle International, said, “Even before the pandemic, consumers had already been moving more and more of their purchase journey online. Yet, the pandemic was a shock to all of us when being online became not an advantage but a must-have to be able to engage with consumers in an omni fashion, no matter where they were. One had to make their journey with the brand seamless not only during the purchase but also before the purchase when they were still exploring brands, trends and product alternatives. You have to be engaging with them every step of the way where they are present, whether it’s on the mobile phone, at your store, or on mass media. One has to take a 360-degree view of the consumer; one has to have the data to back it up to know where to find them, how to reach them and how to communicate with them every step of the way.”
PANELLISTS
• Rohini Haldea Assistant Vice President – Marketing, Lifestyle International
• Amit Sawant Head - Marketing, Corporate Communications, Fintech Strategy, Future Lifestyle Fashions
• Navin Joshua Founder/Director, GreenHonchos
• Ninad Umargekar Chief Marketing Officer, JG Hosiery
هذه القصة مأخوذة من طبعة May 2022 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة May 2022 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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