In the current era, the two big words that define the fashion industry are ‘unique’ and ‘usefulness’, which also differentiate a successful and dying fashion brand. Fashion has been one of the fastest growing and evolving industries as it has proven to be an important aspect of lifestyle, self-expression, status and aesthetics for us. The fashion industry is one of the few that offer creative freedom, innovation and evolution among all the other flourishing industries. With the rise of e-commerce/social e-commerce and the unexpected impact of the COVID-19 pandemic, it is an unparalleled challenge for the new and established brands to break through the highly cluttered market and become the next big thing. Often, a brand’s survival depends on the path and strategies followed by it to create ‘noise’ in this exceedingly competitive market.
1 Create an Experience
What we see today is much more than a piece of apparel or outfit being sold to the consumer. There has been a major shift in consumer behaviour who are expecting an experience, brand language and vision that aligns with their own. Most brands are redirecting their approach and budgets to building a seamless, reliable brand experience by using tools to directly engage with the customers. The aim is to initiate the engagement right from the user entering the App/shop and going beyond the usual purchasing to the delivery cycle without considering whether the shopper has made any purchase or not. This transition towards creating a pleasing and responsive experience for the consumer also facilitates the brand agenda of making a mark in every dynamic fashion industry. Today, labels prefer to look at the bigger picture and offer as much personalisation as possible to make the buyer feel a part of their growth and success story.
هذه القصة مأخوذة من طبعة May 2022 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2022 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
LET'S MAKE FASHION PRODUCT GREAT AGAIN
A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...
COOL COLORS: Redefining Mid-Segment Fashion for Modern Men
Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion
NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand
Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...
WESTSIDE More Than a Transactional Brand; It's a Lifestyle
Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...
MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation
With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.
ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation
Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...
H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India
In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...
Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT
In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...