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Tangy Candies Can Mean Sweet Business
April-May 2018
|Bakery Review
According to the data and analytics company GlobalData, growing demand for exciting flavours is prompting companies in the Indian hard boiled sweets market to explore new flavour combinations in a single candy and offer a unique consumption experience.
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Tapping this trend, DS Group launched Pulse branded hard boiled sweets in the Indian market, in flavours such as raw mango, guava, pineapple and orange, with a tangy core, which became an instant hit as consuming fruits such as raw mango and guava with a spicy accompaniment is a popular practice among Indians. The company registered 46million USD sales within two years of its launch, which prompted other companies to introduce similar flavour combinations.
هذه القصة من طبعة April-May 2018 من Bakery Review.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
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