When we commissioned a Gen Z study, we expected to arrive at a handful of core findings that crunched down into tweetable sound bytes—the same way millennials have been crystalized (or over-simplified) into notions like “the trophy generation” or “nerds are the new jocks.”
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What we found, instead, was something counter-intuitive. It seemed as if this next generation was not teen-like at all. They were more like mini adults, skipping directly from childhood into adulthood, trying to miss those angsty, messy, clique-y, self-expressive, rebellious, awkward, fumbling, wonder years.
Way back when, the generation that screamed for Elvis and The Beatles in many ways invented the modern idea of “the teen age.” Then came Gen X , which sharpened youth angst like a weapon. Millennials in their turn extended adolescence.
هذه القصة مأخوذة من طبعة January 16, 2017 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 16, 2017 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
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The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
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Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
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Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
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The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
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Can the greatest olympian in history be as dominant out of the pool as he was in it?
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WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
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BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
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THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
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All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.