How Starbucks came up with an alternative to single-use straws
When Starbucks began developing a new nitrogen-infused cold brew coffee back in 2016, it realized it had a problem. The allure of the drink was its creamy, frothy top (much like that of a Guinness), but the traditional way of consuming cold coffee—through a straw— starts at the bottom. To showcase its Nitro Cold Brew, the company had to create an entirely new lid: a strawless design that resembles something like an adult sippy cup.
هذه القصة مأخوذة من طبعة September 2018 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة September 2018 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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