Under-Charged
Outlook Business|July 6, 2018

Electric vehicles are in for a bumpy ride as automakers hesitate to take the big leap.

V Keshavdev & Krishna Gopalan
Under-Charged

There cannot be a bigger fanatic than 37-year-old Puneite, Kamlesh Mallick. And we’re not talking about bigots here. In 2013, he bought a Mahindra e2o. For the next 12 months, he religiously blogged his daily experience with the electric vehicle (EV). “I was never a car person, I loved my cycle. But when I learnt about EVs — the technology, the magic of electrons powering the drivetrain, regenerative braking, the quiet drive — something clicked within me,” says the founder of PluginIndia, an online forum dedicated to EV enthusiasts. In the ensuing five years, the forum would end up bringing together 2,000

EV owners sharing their “electric” experience. Sushil Sangoi, the 50-year-old founder of Maitri Information Systems, an IT company based in Bengaluru, is also an EV convert. He was among the early buyers of Reva, which was launched in 2001. Traffic in the city had already worsened, which convinced Sangoi of his purchase. “I did not see the point in buying an expensive car to drive through narrow roads.” While the first Reva cost ₹250,000, in 2008, he upgraded to a newer model that set him back by ₹400,000, excluding the ₹150,000 that he got for the old car. After driving around 90,000 km over nine years, he wants to get a new one. And he’s absolutely sure it’s got to be an EV again. 

هذه القصة مأخوذة من طبعة July 6, 2018 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 6, 2018 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

المزيد من القصص من OUTLOOK BUSINESS مشاهدة الكل
The Faultline Called Unemployment
Outlook Business

The Faultline Called Unemployment

With youths accounting for a staggering majority of the unemployed population in India, the ruling Bharatiya Janata Party, which claims to have put India on a sound growth track, has some tough questions to answer as it seeks a third term at the Centre

time-read
7 mins  |
May 2024
'TECH, GOVERNMENT SUPPORT DRIVING GROWTH IN INDIA'S EXPORTS'
Outlook Business

'TECH, GOVERNMENT SUPPORT DRIVING GROWTH IN INDIA'S EXPORTS'

As overall exports in India witnessed a rise over the previous year, Akshay Ghulati, co-founder of Strategy and Global Expansion at Shiprocket Global, talks about five drivers of booming trade in India

time-read
1 min  |
May 2024
IN THE RIGHT ENSEMBLE
Outlook Business

IN THE RIGHT ENSEMBLE

Manish Kapoor MD and CEO of global clothing brand Pepe Jeans London, finds happiness in spending time with his family and bonding with them over leisure trips, Formula One races, cricket matches and cooking

time-read
3 mins  |
May 2024
GREEN GLOBETROTTING
Outlook Business

GREEN GLOBETROTTING

Amid growing awareness about sustainable tourism, more people are hoping to reduce their carbon footprint. Besides benefitting the planet, sustainable tourism also presents the industry with the opportunity to grow responsibly

time-read
5 mins  |
May 2024
LOOPM ALTERNATIVES: ADDING A NEW AND LASTING DIMENSION TO PRESERVING FOOD
Outlook Business

LOOPM ALTERNATIVES: ADDING A NEW AND LASTING DIMENSION TO PRESERVING FOOD

LoopFresh, an Indian innovation promises to transform the way perishables are stored on our supermarket shelves to retain their freshness.

time-read
3 mins  |
May 2024
PLANET VS PLASTIC OR PLASTIC VS SUBSTITUTES?
Outlook Business

PLANET VS PLASTIC OR PLASTIC VS SUBSTITUTES?

The theme of Earth Day 2024 was Planet vs Plastic, but plastic industry stakeholders are armed with studies to find faults with its alternatives

time-read
3 mins  |
May 2024
WELSPUN LIVING LIMITED: MAKING STRIDES TOWARDS GREENER FUTURE
Outlook Business

WELSPUN LIVING LIMITED: MAKING STRIDES TOWARDS GREENER FUTURE

Striving to advance systematically on the path of sustainable development, Welspun, a global leader in home solutions, is making a mark with its holistic Environmental, Social, and Governance (ESG) approach towards well-being of all the stakeholders

time-read
5 mins  |
May 2024
PROMOTING BIOFUELS FOR SUSTAINABLE ENERGY SUPPLY
Outlook Business

PROMOTING BIOFUELS FOR SUSTAINABLE ENERGY SUPPLY

Biofuels offer a viable solution to reducing dependence on imported fossil fuel while providing cleaner energy, states Kishan Karunakaran, CEO of Buyofuel. In an interview he speaks about how agro-waste and even plastics and tyres can be utilised for producing biofuels, thus supporting a circular economy.

time-read
2 mins  |
May 2024
A Ready Reckoner for Climate Justice
Outlook Business

A Ready Reckoner for Climate Justice

In Climate Change: The Policy, Law, and Practice, Jatinder Cheema presents a comprehensive exploration of the multifaceted challenges posed by climate change and the corresponding policy, legal and practical responses needed to address this global crisis effectively

time-read
2 mins  |
May 2024
TETRA PAK'S AMBITION TO LEAD THE SUSTAINABILITY TRANSFORMATION
Outlook Business

TETRA PAK'S AMBITION TO LEAD THE SUSTAINABILITY TRANSFORMATION

Tetra Pak has set 2030 net zero emission goals for itself and 2050 net Zero emission goals for its supply chain. Juhi Gupta, Director Sustainability Tetra Pak, South Asia, in an interview shares how this is being achieved. Excerpts:

time-read
2 mins  |
May 2024