With one million subscriptions already, Byju Raveendran’s app encourages the self-learning habit
ASK Byju Raveendran for a trick and he will readily whip out a pen and paper to dash off a diagram. It’s a simple geometry problem from Class 8 or 10 that he has scribbled out. But it is also a typical CAT-level question. Byju demonstrates a quick method to get to the answer. “We have a habit of making everything complex,” he says. Tricks, he says, are the result of knowing your subject in and out. A decade ago, Byju’s bag of tricks were an instant draw among friends keen to crack competitive exams.
“That’s how it all got started,” says the 38-year-old, now a household name in the education business. From a travelling tutor holding weekend classes for CAT aspirants in auditoriums in Bangalore and elsewhere, Byju now connects online to a few lakh students from primary school upwards. At the last count, the Byju’s learning app had crossed one million subscriptions, cumulatively over seven years, and his firm is on its way to making a profit.
“When things are going well for you, there is no scope for becoming complacent,” he says. The high pace of growth started in August 2015 when the app was launched, replacing the earlier classroom model. The earlier phase helped to understand what the students want. “Our biggest problem is we all learn how to solve questions. We don’t ask questions,” says Byju. “We are inculcating better self-learning habits in students.”
هذه القصة مأخوذة من طبعة June 04, 2018 من Outlook.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 04, 2018 من Outlook.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Dera, Drugs And Despair
Punjab poll pitch is seeing interesting twists and turns this election season
Allure Of Hatefulness Beyond Hate Speech
Polarisation between the Hindus and the Muslims is an unappetising reality, an ugliness that will not go away even after the votes get counted
Shine Off Sonar Bangla
Since the ant displacement movements against the Left Front government in 2006-08, Bengal has seen increased corruption, communalisation of politics and the rise of welfarism
Carnatic Cauldron
For the BJP-led NDA, 400 paar will remain a dream if the South Indian states choose to look the other way
The Young & the Restless
A new crop of young Dalit leaders shine in Uttar Pradesh's political Armament
In The Name Of Ram
For the people of Hazaribagh, famous for its Ram Navamii, life is a tussle between peace, processions and politics
Shell Company?
The power play between the BJP and the BJD in Odisha appears to be an electoral gimmick. Post elections, they may have each other's back
Peak Season in the Pir Panjal
Politicians excel at stirring up emotions at election time, and Kashmiris are torn between responding with cries or slogans
Seeds of Betrayal
Forget about doubling their income, Haryana's farmers are living a life in penury
Capital Contest
Could an alliance of former foes prevent a hat-trick for the BJP in Delhi?