Room Service

If the showroom for Rachel Cohen and Andres Modak’s home-goods line, Snowe, looks an awful lot like an actual living room— that’s because it is. Welcome to a new level of experiential shopping.

- Naomi Rougeau

A couple of months ago, Rachel Cohen and Andres Modak threw a dinner party at their New York apartment to celebrate Cohen’s birthday. The spread was what one would expect from a design conscious, well-heeled, thirty something Manhattan couple: The 35 guests were served buffet-style at the dining table—a sleek ebony wood affair outfitted with chic, no-frills white serving platters and meticulously lined stacks of matching dinner plates. A friend came over beforehand to mix a special cocktail, which was doled out in on trend stemless cocktail glasses. The only difference: The plates, the glasses, the napkins, and every fork and knife were all for sale.