Sang Bleu’s founder and multidisciplinary tattooist Maxime Büchi now counts Hublot among his prestigious clientele as he makes his mark on the iconic Big Bang.
Hublot must’ve trusted you to have allowed you to redesign its iconic Big Bang.
Hublot’s different from the rest of the watch industry in spirit, and this spirit is very much Jean-Claude Biver’s. Even though he’s not as involved as such anymore, he’s present in the way he set up the company: how quick and dynamic it is, and how people are excited to do extreme stuff. Look at the Ferrari or more experimental timepieces – they just go for it, that’s the vibe they’re in. The first time I met them was interesting; they wanted to do a tattoo watch, and I felt they got the wrong person because if you take my designs out of their context, they no longer look like tattoos. But they assured me right away that what they wanted was to work with me, so I did a range of designs, some more tattoo-y and on the face [of the watch], and a few that were more geometric and structural, and they were interested in the latter. From there, I brought the idea of intervening on everything but the crucial elements that tell time – because I didn’t want to just add a layer of decoration – and they kept going for it. They were genuinely excited to try things, and that’s refreshing compared to the rest of what you see, which is a bit boring sometimes.
What about luxury timepieces appeals to you?
هذه القصة مأخوذة من طبعة June/July 2017 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June/July 2017 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
