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Growing up in Sweden, Hosk was presented with offers to model during high school after her father submitted photographs to various modeling agencies in Sweden when she was 13; she began modeling at 14. She did some modeling in high school but decided to primarily concentrate on her studies instead (she did some notable work with Guess and other companies however). After graduating, she decided to pursue a career in the Swedish women's basketball league. Hosk has commented that the level of play in the Swedish professional basketball league was not on par with the WNBA, and that interest in the sport was not as great in Sweden as in the United States. Although she ultimately abandoned professional basketball for modeling, Hosk has said that the intense rigor of practices (8 per week when playing basketball) and travel helped prepare her for the physical and travel demands of the modeling world.

After playing professional basketball for two years, she began receiving many job offers and soon moved to New York City to begin modeling full-time. Some writers have speculated that her work with Victoria's Secret was what brought her into the top tier fashion world, but Hosk also identifies her work with photographer Ellen von Unwerth in campaigns for Guess.

She is ranked 15th on the Top Sexiest Models list by models.com. She opened the Victoria's Secret Fashion Show in 2016.

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