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Pinoy hip-hop has always been and will always be unafraid. Track after track, the genre continues to dominate the Philippine charts — amassing a historic number of streams in the past year alone.

Through the years, the genre has continued to embody and reflect the essence of Filipino culture in its stories, beats, and rhythm. As hip-hop continues to find its way into every crevice of Filipino culture, it has catapulted itself into a broader cultural shift within the country and beyond, seeing a new generation of innovative and revolutionary artists.

This is Billboard Philippines’ Fourth Volume — the Pinoy Hip-Hop Class of 2024. In each bar and flow, these eight rising artists carry the stories of the struggles and successes that only their genre can tell. Set to amplify the nation’s sound to the global arena, Billboard Philippines’ Rookies of The Year confidently and courageously demand for the recognition and respect the genre rightfully deserves.

From its earliest old school forms to the today’s more modern and experimental styles, we uncover hip-hop’s inherent spirit of evolution. With the razor sharp flows of FlipTop and the fiery beats of each chart-breaker, the genre’s continued impact has never been dull, and continues to be the powerful force behind today’s vibrant culture and history.

Billboard Philippines Magazine Description:

Billboard Philippines will give a platform to the country’s vast pool of musical talent. Today, more and more Filipino artists are being recognized on the global stage. Additionally, the Filipino edition will cover an eclectic array of musical genres including the soulful beats and rhythmic lyrics of urban OPM, acoustic-based arrangements of Pinoy folk-pop, catchy novelty songs, powerful hooks of Filipino rock, and many more with musicians from all over the archipelago being heard, valued, and celebrated.