Apparel & Fashion - September 2015

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DIWALI SEASON TO IMPROVE MARKET SENTIMENTS
HOLA!
The apparel and retail market is going through a phase of mixed emotions as on one
hand the sales period was more than extended to gear up sales, on the other the consumers’ sentiments are getting better. Most of the retail chains, retailers and wholesalers are looking ahead to the upcoming Diwali season which is one of the major seasons in India. Team Apparel & Fashion talked to some of the brands and retailers who expressed their concern over the extended, sales but are very positive about the sales and growth during the Diwali season. As far as the competition from e-commerce giants is concerned who are already planning a series of offer for the festive season, retailers are ready with special strategies and promotional schemes to woo the customers and beat the competition.
Our cover story on the WEDDING WEAR will give a reflection of the current market
scenario in the wedding industry, the ongoing trends, a report on collections presented by various designer labels, update on the raw material used for collections like fabrics, accessories, applications, etc. The changing trends and scenario of the wedding market is well defined in the story.
In this issue, you will also read about the potential of South India market where most of the retailers and wholesalers are ready to invest and explore. The size of retail stores in Southern India, the strong buying power of consumers, and huge size of the malls is driving everybody towards them. The white paper on this market will reveal how and what is driving growth in these markets.
In our RENDEZVOUS section, our team got into conversation with Fusion Beats
company and came to know about its strategies for the Indian market and its young
customer base. Also, we came across with another growing brand by the name of FUSION BEATS.