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India is currently incubating its youngest, most mindful, eco-aware, pro organic generation. Driven by fears about food safety, a burgeoning community of concerned, conscious and mindful parents is increasingly replacing conventional foods with organic ones. Print and social media have, in recent years frequently exposed the ill effects of pesticides, while also disseminating awareness about the benefits of going organic. Aware parents have been taking note, spreading the word and teaching their children ‘good food’ from ‘bad food’. Read our Cover Story, ‘Conscious Parents’, on this very welcome and significant trend.

Are you aware the Government of India is on the verge of potentially approving cultivation of a genetically modified food crop (a herbicide tolerant mustard crop)? Such crops mean greater use of chemicals, with consequent health and environmental impacts such as the creation of ‘super weeds’ and unintended negative consequences on beneficial organisms like bees and butterflies. For consumers, this translates into higher levels of chemical residue in their foods. Do read our feature on Food Safety to learn ‘What You Ought to Know about GMOs’.

Goa’s melting pot, culturally diverse population and ‘Popular Vacation Destination’ status have made it home to an ebullient organic community. Its golden beaches, verdant landscape, and languid pace serve as an idyllic backdrop to the many organic and eco friendly enterprises that are being promoted by residents—mostly expats. Read about it in our Feature Story, ‘Goa Organic’.

What You Ought To Know About GMOs

With the Goverment of India being on the verge of potentially approving cultivation of a genetically modified food crop (a herbicide tolerant mustard crop), you must know why GMOs are harardous on a multitude of levels.

3 mins

Play Farmville Irl

A few pointers on setting up your very own urban kitchen garden.

3 mins

Organic Is Good, Junk Food Bad: Indian Parents Teach Kids

Aware parents of the latest generation are teaching their young the significance of organic foods and green practices.

8 mins

Yoga, Not Gymming Will Help You Live Longer

While physical pursuits do help hone circulation, stamina and physique, yoga caresses both the exterior, as well as, our internal organs, and also serves as a gateway to spiritual maturity.

2 mins

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Pure & Eco India Magazine Description:

Pure & Eco India magazine is the country’s only publication focusing on the organic and natural lifestyle. With fresh indepth content and informative unprecedented features, Pure & Eco India lovingly spoonfeeds beneficial knowledge to the everyman packaged in artisanal content and design.