Enter the age of the Bleisure Traveller: Just when tourism was booming, and it felt like the world was becoming smaller, Covid exploded and pushed us all apart – literally. We dove into our own bubbles where we learnt new ways to earn, educate and entertain. As restrictions ease, a new, hybridised human is emerging. A mix of new skills with old addictions – the need to travel is stronger than ever.



Live in the moment connect with Nature: Step into a world of outdoor bliss, where you can immerse yourself in nature and embark on exhilarating adventures. Whether you choose to hike through breath-taking landscapes or simply relax by a cozy fireplace, the options are endless. Imagine the soothing warmth of wood-fired hot tubs enveloping you, creating a sense of pure relaxation.


Take to the sky & experience an unforgettable sightseeing adventure: Cape Town is widely regarded as one of the most stunning cities in the world and boasts some of the most renowned tourist attractions in Africa. 

Experience Adventure & Beauty in the Western Cape this April: The Western Cape in South Africa is an ideal destination to unwind and relax, and the month of April offers the perfect opportunity to experience some holiday vibes. With Easter holidays and a long weekend at the end of the month, visitors have ample time to explore the beautiful region.

The Western Cape  Your Ultimate Playground: Cape Town and the Western Cape is blessed with a bounty of natural beauty, cultural attractions and sophisticated facilities. It has proven itself to excel in hosting world-class events that draw in audiences and participants from across the globe.


Raise a glass & toast to 364 years of award winning South African wine: South Africa’s renowned wine industry is celebrating a significant milestone - its 364th birthday. 
February 2023 marks the 364th anniversary of the South African wine industry, as recorded in Jan van Riebeeck’s diary on 2 February 1659: “Today, praise be to God, wine was made for the first time from Cape grapes.”

Make 2023 your best! Cultivate a positive personal & business year: Join us as we choose to start 2023 on a good foot. This year, scale your list of New Year’s Resolutions down to just one – Be More Positive. 

The season of giving: It’s easy to get caught up in consumerism during the holiday period, trying to decide what to buy someone for Christmas - fighting the crowds in the malls to get your shopping done in time.

What’s life without some excitement, Identify your Incredible: The movie “Bucket List” popularised the concept of epic adventures in pursuit of things you want to achieve. It inspired us to dream big and continues to challenge us to achieve big, hairy, audacious goals.

World-Class Events To Be Hosted This Summer: Although tourism is the major attraction of the Western Cape, the annual summer calendar is filled with some iconic events. The Western Cape’s peak events period gets into full swing from October until April, with a range of events taking place across the province.

Let's celebrate Our Heritage: Heritage Day on 24 September recognises and celebrates the cultural wealth of our nation. On this day, we as South Africans are encouraged to celebrate our culture and the diversity of our beliefs, traditions, language, food, and our creative expression - a nation that belongs to all its people. 



Western Cape leading the charge to economic growth: The Western Cape’s hospitality, tourism and events sectors are among the industries leading the charge in the province’s economic recovery.


Go wild, Go safari be awakened by the sights, sounds and experiences. Escaping to nature is a wonderful way to reset, and there’s certainly no better way to spend your day, weekend or holiday, enjoying a safari getaway in the Western Cape.

Experience more excitement in life! The feeling of adventure is the rush you feel when your plane touches down in an unfamiliar territory. It’s the light-headed elation of choosing to push beyond your boundaries to try something entirely new.

Are you living your best life? How do you feel about your life today? Do you live every day in excitement? Do you look forward to what’s coming up next? If your answer is no, not sure, or maybe, that means you’re not living your life to the fullest. Which really shouldn’t be the case because your life experience is yours to create. We all have good days and bad days. The most important is to make the best out of each day, regardless of the good or bad.

Your ultimate holiday is waiting to be discovered! - “Welcome to the Western Cape, where majestic mountains meet wild, open seas. This is a place of rolling green valleys and vast, untouched plains. A place where you can connect with a diverse group of people. A place where you can find yourself again." 


Worlds most loved destinations around the world - Where do we rank? Tourism Sentiment Index (TSI) - a travel data intelligence solution created by acclaimed destination marketing agency Destination Think - has released Leading Places: The 100 Most Loved Destinations Around the World for 2021, with Knysna ranking in the top 20 at #19, Stellenbosch #23, Hermanus #41, and Cape Town #54.

Start living the life you've always dreamed of: “New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours,” - Alex Morritt.

Why Are People Semigrating To Cape Town & The Western Cape? More residents from other South African provinces are semigrating to Cape Town and the Western Cape than ever before - snapping up properties close to good schools, amenities, and lifestyle offerings.

Discover the world on your doorstep! The Western Cape is a world in one province - one of the domestic travel destinations in South Africa preferred by foreign tourists. International tourists aren’t the only ones discovering the beauty of the Western Cape, as the choice of activities for domestic tourists is endless. 

Find your place, find yourself, get in a good space! During Tourism Month in September, Wesgro has launched a series of exquisitely re-imagined regional tourism videos showcasing Cape Town and the Western Cape in a way that is raw, authentic, and diverse - delivering on the destination’s promise of ‘wide open spaces’ - perfectly suited for consumer mindsets in a new phase of travel.

Garden Week Showcases Nature Through Talks, Tours, Art, Wine & Food: South Africa’s favourite city of oaks, Stellenbosch, is pulling out the stops for gardeners and lovers of the great outdoors in a new, week-long festival that will transform its streets and surrounding countryside from 30 September - 10 October.

Your staycation awaits! - During the current public health crisis, we have grown perhaps a little too familiar with our own four walls. COVID-19 and lockdown has forced upon us a period of reflection, removing the possibility of travel in the interim due to safety concerns.

Winter flavours & experiences to feed your soul and keep you warm - “Winter is the time for comfort, for good food and warmth, for the touch of a friendly hand and for a talk beside the fire: it is the time for home,” - Edith Sitwell.

Sea Change Project, The underwater wonderland is calling: It’s likely you’ve seen My Octopus Teacher by now. 
The proudly-South African Oscar won by My Octopus Teacher for Best Documentary Film has laid the foundation for an unprecedented increase in ocean awareness. 

Small towns prove popular as travellers explore the Western Cape: An increase in domestic travel during April and during the Easter weekend across the Western Cape, and especially to small towns, is a welcome and much-needed boost for the tourism and hospitality sector in the Western Cape.  

A Change Is As Good As A Holiday - “According to the latest data provided by the International Air Transport Association (IATA), which tracks global travel regulations in real-time, while some countries ease border closures, travelling from South Africa is still highly restricted. Alongside the 120 restrictions into other countries, South Africans also face 97 moderate restrictions which include testing and quarantine protocols. 

Sip, Savour & Celebrate South Africa's 362nd Wine Anniversary - The easing of the latest alcohol ban to beat the spread of Coronavirus coincided to the day with the South African wine industry’s 362nd anniversary. The start date for the local wine industry was recorded on 2nd February 1659 as a diary entry by Jan van Riebeeck, an official of the Dutch East India Company and First Commander of the Cape: ‘Today, praise be to God, wine was made for the first time from Cape grapes.’ Jan van Riebeeck was the first governor of the Cape. 

The story of rescue, rehabilitation and release is one that the Two Oceans Aquarium Education Foundation and the NSRI are incredibly proud of. On Thursday, 14 January 2021 they released some of their shelly friends back into the ocean so that they can begin their journey home in warmer waters.

The New Year Is Here!  Your Next Adventure Awaits! “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” - Mark Twain. Celebrating the new year is an exciting experience. The new year represents a new chapter - a time to celebrate and start afresh. 

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