In this issue

It’s that time of year again where we publish our FIFTH edition of A2, which is a trade-only magazine for those in the medical and professional aesthetic industry. A2 Trade is only printed once a year and released in the month of May.  All feature content of this issue is focused on all the latest innovations, techniques and trends in the aesthetics/ cosmetics industry, for the sole purpose of educating and informing all medical professionals in this field, as well as therapists focusing on skin treatments.

Some of what to expect in this issue:

• How to Purchase Equipment - DR VERNON CHING 
• The Tell-Tale Truths about Marketing. SALLY HARVEY 
• Regional Anaesthesia of the Face in Aesthetic Medicine. DR ALISTAIR MCALPINE
• Patterns for perfection - DR MICHELLE EMETT advises how to choose and develop the best thread placement patterns to ensure optimal results in lifting. 
• The Telemore Effect - DR CATHERINE DAVIES explains how part of the ageing process may lie in our telomeres. 
• Balanced Skin Biochemistry, addressing skin biochemistry is key in combatting the effects of ageing, writes DR JUDEY PRETORIUS 
• That Other C Word - Cellulite goes by many names, but what exactly is this dreaded yet common condition? DR JENNI IRVINE 
• Introducing the Dr PRP Separation Kit DR MAUREEN ALLEM
• The Orthotropics Application - DR ZAK SCHABORT explains how applying orthotropics in both adult and pediatric dentistry can not only enhance the patient’s smile, but additionally improve their facial profile and functionality. 
• Lipodystrophy. DR GABRIEL DOUCAS sheds light on the different types and categories of Lipodystrophy, a medical condition which refers to the maldistribution of fat throughout the body. 
• Facelifts in Perspective. DR PEET VAN DEVENTER stresses the importance of offering emotional support to your patient after their facelift procedure – which is as essential as the operation itself. 

Happy reading!

Penn Surgeon Develops Reconstructive Surgery For Victims Of Female Genital Mutilation

A new reconstructive surgical procedure developed by a surgeon at Penn Medicine's Center for Human Appearance in Pennsylvania, US, can increase the sexual function of patients who have undergone female genital mutilation. 

2 mins

EU Takes Steps To Improve Breast Implant Safety

The European Parliament has recently adopted measures to improve medical safety in the wake of the worldwide scare over faulty breast implants from France. The measures adopted after nearly five years of debate, aim to ensure devices like breast and hip implants can be traced, meet EU patient safety requirements, and face tighter approval procedures. 

1 min

Do You Choose Your Patients? Or Do They Choose You?

While related, they are two distinct entities. To be successful takes equal commitment from both the doctor and the patient,

4 mins

How To Purchase Equipment For Your Practice

If you are keen to introduce an energy platform into your practice, you need to dedicate time, effort and energy to reeducate yourself and staff as to the intricacies of your new treatment modality, advises.

2 mins

The Tell-Tale Truths About Marketing

Marketing is an essential tool for your business, as it creates growth and longterm profitability. Sadly, though, when times are tough, this is the first item to be cut from the budget. 

4 mins

Separating The Wheat From The Chaff

Deciding on the best skincare product for your spa. 

2 mins

Aesthetic Medicine In The Golden Years

With the fastest growing age demographic in the developed world being age 65 and above, the older patient is thus a vital part of an aesthetics practice. DR DEBBIE NORVAL advises on how best to embark on a sensitive and age-appropriate aesthetics plan for the elderly patient.

5 mins

Enter The Biofibre Hair Implant System

DR REZA MIA introduces Biofibre – an artificial, biocompatible hair implant that not only addresses diffuse hair loss, thinning hair and receding hair lines, but is also an ideal procedure for African hair.

3 mins

Read all stories from A2 Aesthetic and Anti-Ageing Magazine

A2 Aesthetic and Anti-Ageing Magazine Description:

A2 Aesthetic & Anti-Ageing Magazine, your South African go-to magazine dedicated to aesthetics, anti-ageing, integrative medicine, medical skincare, cosmetic dentistry and cosmetic surgery. We are the pit stop for our aesthetically minded readers who are already on, or about to embark on their aesthetic journey.

We print only four magazines each year - one in March (Autumn), June (Winter), September (Spring) and December (Summer).

In addition to covering all the latest local and international news on the aesthetic and cosmetic front, we also have an extensive range of highly accredited and reputable medical professionals on our panels – all here to help you make an informed decision on your aesthetic journey.