Welcome to our fifth A2 Trade Magazine, the 2020 edition - a special annual issue of A2 for doctors and medical professionals only; and is not available for sale in stores or to the general public.

In this issue, it’s all about change - specifically, the change that the global COVID-19 has wrought on every industry, including yours. We’ve talked to a range of local industry professionals and experts to find out about some of the changes you can expect as we tread into the future with trepidation.

We have also sourced our article topic ideas from various professionals and doctors in the aesthetic, dermatology, plastic, cosmetic and reconstructive industries. 

We’re sure you’ll enjoy this issue of A2 Trade Magazine, and are looking forward to the next one in 2021 – which hopefully will look a whole lot different (and better) ‒ than the situation we find ourselves in now. 

Welcome to the annual A2 TRADE Magazine for 2019. This magazine is created for the medical and professional aesthetic industry (not available to the consumer/patient). All feature content is focused on the latest innovations, techniques and trends in the South African aesthetics industry, for the sole purpose of educating and informing medical professionals in this field. 

In this issue:

• Training and frontline staff - valuable tips on how to successfully build your brand as an aesthetic practice.
• Your beauty business growth tool - how diagnostic equipment can boost your business. 
• IV Nutrient Therapy: how to administer IV therapy responsibly and safely.
• Ethics in aesthetics - as exciting as a new career in aesthetics medicine may be, it is essential for doctors to practice with the four ethical principles as their guideline.
• Full disclosure disclaimers and medical aesthetic influencers.
• Treating the tear trough – winning the battle against under-eye circles.
• Lower face rejuvenation with HA fillers - using a comprehensive range of HA fillers that are well suited for this region.
• Can weight loss help influence better outcomes in diabetes? By losing weight, patients with type 2 diabetes can recover and maintain control over blood glucose concentrations.
• Repairing ageing skin: a potential life-saver, the latest study on ageing skin repair, while explaining the implications. 
• The power of platelets compels you - the use of PRP therapy in aesthetic dermatology. 
• A first-line therapy for external genital warts - a look at a topical treatment that patients can use in the comfort of their own home post-consultation with their doctor.
• When to put down the scalpel - at what point do senior surgeons decide it is time to bow out gracefully? 
• The four hotlines - addressing male aesthetics. 
• The single dark tooth - how to treat the discolouration of a single tooth with vital bleaching.
• The rise of Artificial Intelligence in dentistry.

Welcome to the annual A2 TRADE Magazine for 2018. This is our magazine created for those in the medical and professional aesthetic industry only (not available to the consumer or patient). A2 Trade is printed once a year and released in the month of May.  All feature content of this issue is focused on all the latest innovations, techniques and trends in the aesthetics/ cosmetics industry, for the sole purpose of educating and informing all medical professionals in this field. 

Just a few tidbits on what to expect in this issue:

• Postgraduate Journal Club for Aesthetic Medical Practitioners 
• How to Handle Negative Online Reviews 
• The New Medical Device Regulations Act in South Africa – what you need to know
• Stress-related health concerns and disease are nothing a seasoned medical practitioner is unaware of. However, when it comes to managing their own stress levels, it can become quite challenging
• The Teosyal® RHA Effect - Dr Alastair Clark discusses a new line of fillers specially designed for the mobile areas of the face
• Highlights from the Aesthetic Congress 2018 Monaco - Dr Elfrieda Fourie
• Botulinum Toxin Dilution - Dr Alistair McAlpine explains the concept of hyper diluted botulinum toxin injectables 
• Appraising the Adipolaser Facial Rejuvenation - Dr Nerina Wilkinson
• How Early Post-Surgical Botulinum Toxin Injections Help Scars. Dr Reza Mia
• Microneedling at the Next Level - Mandy Collins 
• Missing Melanin: The Ins and Outs of Albinism – by Dr Judey Pretorius 
• The Dreaded Shed - Female patterned hair loss is the most common cause of hair loss in women, with prevalence increasing with advancing age, writes Dr Catherine Davies
• Tap into your Patients’ Minds by Sally Harvey
• Why People Experience Seasonal Skin Changes
• How to Treat ‘Tech Neck’

And so much more!

It’s that time of year again where we publish our FIFTH edition of A2, which is a trade-only magazine for those in the medical and professional aesthetic industry. A2 Trade is only printed once a year and released in the month of May.  All feature content of this issue is focused on all the latest innovations, techniques and trends in the aesthetics/ cosmetics industry, for the sole purpose of educating and informing all medical professionals in this field, as well as therapists focusing on skin treatments.

Some of what to expect in this issue:

• How to Purchase Equipment - DR VERNON CHING 
• The Tell-Tale Truths about Marketing. SALLY HARVEY 
• Regional Anaesthesia of the Face in Aesthetic Medicine. DR ALISTAIR MCALPINE 
• Patterns for perfection - DR MICHELLE EMETT advises how to choose and develop the best thread placement patterns to ensure optimal results in lifting. 
• The Telemore Effect - DR CATHERINE DAVIES explains how part of the ageing process may lie in our telomeres. 
• Balanced Skin Biochemistry, addressing skin biochemistry is key in combatting the effects of ageing, writes DR JUDEY PRETORIUS 
• That Other C Word - Cellulite goes by many names, but what exactly is this dreaded yet common condition? DR JENNI IRVINE 
• Introducing the Dr PRP Separation Kit DR MAUREEN ALLEM
• The Orthotropics Application - DR ZAK SCHABORT explains how applying orthotropics in both adult and pediatric dentistry can not only enhance the patient’s smile, but additionally improve their facial profile and functionality. 
• Lipodystrophy. DR GABRIEL DOUCAS sheds light on the different types and categories of Lipodystrophy, a medical condition which refers to the maldistribution of fat throughout the body. 
• Facelifts in Perspective. DR PEET VAN DEVENTER stresses the importance of offering emotional support to your patient after their facelift procedure – which is as essential as the operation itself. 

Happy reading!

In the very first edition of the A2 Trade Magazine – you can look forward to:

• Marketing advice -  has your website aged gracefully? Plus, other marketing tips. 
• Redermalisation - a new era in skin rejuvenation, writes Dr Reza Mia.
• Forehead dilemmas - Dr Riekie Smit discusses treatment considerations for forehead dilemmas in your patients. 
• The 4 Rs of invisible facelifts by Dr Alastair Clark.
• Practical laser aspects - an in-depth look into the effects of different laser therapy treatments by  Dr Salome Gurgenidze.
• How to treat the younger patient - understanding what motivates younger patients to seek treatments will help doctors decide on the best approach by Dr Alek Nikolic. 
• Protecting your practice - there are some important medico-legal items to put in place to protect both you and your future patients.
• Wise purchasing decisions on aesthetic and medical equipment in your practice or clinic - how to ensure you are making the right choices. 
• Treating alopecia using mesotherapy and botulinum toxin - pilot study by Dr Philippe Hamida-Pisal.
• Wound care - in-depth knowledge of the physiology and characteristics of all wound care products is essential to ensure that the correct product is selected for a specific patient, writes Dr Judey Pretorius. 
• Managing expectations in patients with limited budgets - Dr Sly Nedic deliberates on how the patient with a limited budget has become an everyday reality and is increasing in numbers. 
• A better way to peel - traditional peels vs resurfacing by Connie Pieterse
• PLUS, the full AMCSA 2016 (Aesthetic Medicine Congress of South Africa) programme information inside!

This is the only A2 Trade edition for 2016 (we only print one trade issue a year), so you can expect your next trade edition next year in the first quarter of 2017. We hope you enjoy our trade gift to you and find value in our articles dedicated to your aesthetics and anti-ageing industry in South Africa.

Issue 5 - June 2020

Issue 4 - June 2019

Issue 3 - May 2018

Issue 2 - May 2017

Issue 1 - May 2016

The A2 Trade Magazine was launched in 2016, and we’ve been delighted to see it going from strength to strength, and getting overwhelming positive feedback from the industry. Since this is a Trade-Only publication, the content focuses on innovations, techniques and trends in the aesthetics and anti-ageing industry, and is geared towards providing medical professionals in this field with information including techniques, new technologies and products available. A2 Trade is only printed once a year and released in the month of May/June.

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A2 Aesthetic & Anti-Ageing TRADE Magazine - Issue 5 - June 2020

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