It’s that time of year again where we publish our FIFTH edition of A2, which is a trade-only magazine for those in the medical and professional aesthetic industry. A2 Trade is only printed once a year and released in the month of May.  All feature content of this issue is focused on all the latest innovations, techniques and trends in the aesthetics/ cosmetics industry, for the sole purpose of educating and informing all medical professionals in this field, as well as therapists focusing on skin treatments. Some of what to expect in this issue: • How to Purchase Equipment - DR VERNON CHING  • The Tell-Tale Truths about Marketing. SALLY HARVEY  • Regional Anaesthesia of the Face in Aesthetic Medicine. DR ALISTAIR MCALPINE • Patterns for perfection - DR MICHELLE EMETT advises how to choose and develop the best thread placement patterns to ensure optimal results in lifting.  • The Telemore Effect - DR CATHERINE DAVIES explains how part of the ageing process may lie in our telomeres.  • Balanced Skin Biochemistry, addressing skin biochemistry is key in combatting the effects of ageing, writes DR JUDEY PRETORIUS  • That Other C Word - Cellulite goes by many names, but what exactly is this dreaded yet common condition? DR JENNI IRVINE  • Introducing the Dr PRP Separation Kit DR MAUREEN ALLEM • The Orthotropics Application - DR ZAK SCHABORT explains how applying orthotropics in both adult and pediatric dentistry can not only enhance the patient’s smile, but additionally improve their facial profile and functionality.  • Lipodystrophy. DR GABRIEL DOUCAS sheds light on the different types and categories of Lipodystrophy, a medical condition which refers to the maldistribution of fat throughout the body.  • Facelifts in Perspective. DR PEET VAN DEVENTER stresses the importance of offering emotional support to your patient after their facelift procedure – which is as essential as the operation itself.  Happy reading!