Magazine Description: Ethical Living is dedicated to helping South Africans navigate the moral maze.

Ethical decisions are becoming increasingly important to consumers and their purchasing decisions are becoming ever more influenced by issues such as global warming and carbon footprints, Fairtrade, animal welfare and good governance. Not only is ethical consumerism an incredibly complicated issue that needs to be succinctly disentangled and presented to consumers in an easy-to-understand manner, but corporations are becoming more and more aware of the importance of being perceived as ethical traders.

Ethical Living therefore not only offers consumers vital information on ethical living, from the most eco-friendly products to the latest news on human rights, animal rights and good living, to socio-political commentary, but also provides all companies with a platform to highlight their good ethical behaviour, a now crucial differentiating factor and powerful market force.