Vietnam Economic Times - February 2019
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Fast-moving consumer goods (FMCG) have recorded impressive growth over recent years, though something a slowdown is being seen in urban Vietnam. One key target market is Millennials, but approaching them is anything but straightforward, as traditional marketing methods no longer apply. They have money to spend, though, and an eagernesss to do so, presenting a great deal of promise for brands that win their favor.
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