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Growth in fast-moving consumer goods (FMCG) is rising every year on the back of greater availability, higher incomes, and a taste for something sweet or savory. As Tet nears, sales go higher than at any other time of year. Overall, the FMCG market sees ongoing change in products available and where they are purchased, both in urban and rural areas. Producers and retailers must therefore keep their eyes on the trends to stay in the game.

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