VOLOGLAM - January 2015
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Welcome to the best mens magazine you have ever seen and it’s digital only. It’s made to be consumed by the 21st century modern man who cannot be bothered to carry around a bunch of paper, when he can have all his magazines in his iPad (or Android device). This magazine is for you... and we promise that you will not be disappointed. Over the last year, the team here at VOLO Magazine has been studying the men’s magazine market to study magazines that are posing a significant challenge to the top 3 Maxim, GQ and FHM... And to our surprise we found that there exists an incredibly large chasm between the 100’s of ‘Men’s Magazines’ on the Apple Newsstand and the top 3. This ‘Chasm’ is something that the silicon valley is very aware of. It’s a prevalent phenomenon in the software business and is primarily driven by user adoption trends. However, in the men’s magazine business, we noticed that ‘The Chasm’ was a major QUALITY DIFFERENTIAL... The 3 top magazines were way ahead of their online only competitors in quality of content, layout and photography. We could find no reason, to get a subscription to any of the newcomers after buying a few individual copies. WE ARE ABOUT TO CHANGE THAT! We present the first issue of VOLOGLAM T he Mens Magazine you have been waiting for...
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