Magazine Description: Pure DOPE Magazine™ is a mindset and lifestyle (mind-style) brand and Magazine created by marketing maven ToneSwep in 2010. The publication is editorially rich with a sharp dedication to era defining content, fascinating photography, and graffiti-inspired design. Each issue is noted for its uniqueness, edge and outspoken attitude.

Also known as DOPE MAG, the publication is devoted to the “young, fly and affluent” tastemaker’s representative of a “highbrow urban culture”. The magazine is focused on hip-hop artists, film and television stars, indie-pop musicians, athletes, entrepreneurs, skateboarders, and cause organizations. Its name is an acronym for "Don’t Over-Process Everything".