ADWEEK Magazine - March 4, 2019Add to Favorites

ADWEEK Magazine - March 4, 2019Add to Favorites

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In this issue

Arc Awards
Honoring the best in brand Stroytelling

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

News Anchor Of The Year Megyn Kelly

5 mins

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

The Big Bang

10 mins

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

DROGA5

6 mins

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

Ogily

6 mins

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

The Myth of White Space

4 mins

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

Brand Phelps

10+ mins

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

Masters Of Their Domain

3 mins

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

Winners' Playbook

2 mins

Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

Flipping The Disruption Script

3 mins

MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

MCCann

7 mins

Immigrant Story

Budweiser’s history is the history of America. On the set of the brand’s epic super bowl spot, a poignant tale for these contentious times.

Immigrant Story

10+ mins

Making A New Genre

Buzzy documentaries straddle the line between journalism and drama, creating binge-worthy feats of storytelling.

Making A New Genre

3 mins

How Vine's Hunky Goofball Plans to Become a Mainstream Superstar

He's hilarious, hunky and has 20 million followers. He's seduced brand partners like Hanes and Dunkin' Donuts. Next stop: mass appeal. 

How Vine's Hunky Goofball Plans to Become a Mainstream Superstar

8 mins

Why Presidential Hopefuls Want Endorsements From Social Celebrities

White House aspirants are striving to harness the power of social media-savvy stars from Lena Dunham to Phil Robertson.

Why Presidential Hopefuls Want Endorsements From Social Celebrities

4 mins

Q&A With American Crime Story's Connie Britton

The American Crime Story star is still mystified by the Internet's obsession with her hair. 

Q&A With American Crime Story's Connie Britton

3 mins

DJ Khaled: The King Of Snapchat

Hip-hop's 'King of Snapchat' shares a message of unrelenting positivity, making true believers of 14 million followers and brands like Apple Music.

DJ Khaled: The King Of Snapchat

9 mins

How Citywide Wi-Fi Is Offering Advertisers Flexibility

With LinkNYC, New York boasts the most advanced citywide wi-fi network in North America - and advertisers are charging up.

How Citywide Wi-Fi Is Offering Advertisers Flexibility

10+ mins

Inside the Relentless Marketing Push Behind Every Oscar Winner

A look inside Hollywood's run for the Gold and the marketing machinery behind it.

Inside the Relentless Marketing Push Behind Every Oscar Winner

10+ mins

Need a Creative Breakthrough? How About A Hug

In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.

Need a Creative Breakthrough? How About A Hug

3 mins

Mark Wahlberg Gets Real!

One of Hollywood’s biggest stars talks about burgers, building a studio and being Marky Mark. 

Mark Wahlberg Gets Real!

6 mins

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Despite what you've heard, the social network that changed how we talk to each other is still at the party.

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

10+ mins

How Agencies Are Fighting Back Against Talent Raids by Tech Firms

Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back. 

How Agencies Are Fighting Back Against Talent Raids by Tech Firms

8 mins

Baseball Looks For Its Fountain Of Youth

Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime. 

Baseball Looks For Its Fountain Of Youth

5 mins

The March of The Chatbots

Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.

The March of The Chatbots

2 mins

6 Ways to Connect With Millennial Influencers

In order to relate to the many, one needs to influence the few with deep, socially responsible activations.

6 Ways to Connect With Millennial Influencers

3 mins

Danielle Brooks on Broadway and Body Positivity

The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.

Danielle Brooks on Broadway and Body Positivity

3 mins

Why Awards Are So Much More Than Trophies

It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people. 

Why Awards Are So Much More Than Trophies

3 mins

Upfront With Samantha Bee

‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’

Upfront With Samantha Bee

5 mins

These 18-Inch Dolls are a $600 Million Empire

Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.

These 18-Inch Dolls are a $600 Million Empire

3 mins

Why More Brands Are Embracing Plus-Size Models

Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.

Why More Brands Are Embracing Plus-Size Models

3 mins

Read all stories from ADWEEK

ADWEEK Magazine Description:

PublisherADWEEK, LLC

CategoryBusiness

LanguageEnglish

FrequencyWeekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.

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