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It’s that time of year again: Maxim’s annual Hot 100 list is here, and claiming the number one spot is supermodel Kate Upton. The blond bombshell was photographed on location in Israel, which is also this month’s featured travel destination. We give your our insider’s guide to this beautiful and complex country, from luxury accommodations in the desert to an inside look at how Israel's tech tycoons are building an indomitable startup culture. But back to the Maxim Hot 100 list: this year’s nominees were chosen not just for their physical beauty—even though they have that in spades. Instead, we nominated women who are powerhouses, brand builders, entrepreneurs, and unapologetically themselves. We hope the July/August issue is a sweet start to your summer. Enjoy the issue.
Maxim, the world's leading men's magazine, offers readers a cutting edge and humorous dose of what they want most in life: beautiful women, cars, gadgets, sports, entertainment, and the know-how to get ahead in the world. Quite simply, it's the modern man's guide to living the good life.