When I worked with my father in his store, I
was always very impressed with how much he knew about his customers, and how much they knew about him.  That’s the beauty of a small business. It’s not just offering a product or a service—
it’s actually the opportunity to recognize what matters to your clientele and they, in turn, will respond to your overtures to meet those needs.
One way to do that is by decorating your shop to mirror your own tastes and attitude.

February 2014

Helping your gift business succeed -    Smart Retailer is one of nine publications produced by Jones 
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Smart Retailer Magazine - February 2014

Smart Retailer Magazine - February 2014

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