Elon’s New Nemesis
WITH BLEEDING-EDGE TECH AND A $3 BILLION WAR
CHEST FROM AMAZON, FORD AND THE SAUDIS, SECRETIVE
AUTOMAKER RIVIAN IS ALREADY TESLA’S WORST NIGHTMARE.

Bloom and Bust
KR Sridhar’s Bloom Energy promised to turn natural gas into clean electricity “cheaper than the grid.” But after blowing through billions, its fuel cells have turned out to be outrageously costly—and not so green after all.
By Christopher Helman

A New Hope
To boost more talented Black executives into the stratosphere of American business, Ariel Investments’ Mellody Hobson plans to install them at the top of existing businesses—and connect them with the customers and capital to succeed.
By Maneet Ahuja and Hank Tucker

Fintech’s Judgment Day
The funding frenzy is over. Dozens of once-promising financial startups are now chasing too few customers and starving for cash. For most, it’s either merge or perish.
By Jeff Kauflin and Emily Mason

Megan Thee Invincible
It seems that nothing can stop hip-hop superstar Megan Thee Stallion from building an empire worthy of her role model, Beyoncé. The music business is a killer—but she has already survived the death of her mother, an army of haters and, most recently, a Bling Ring–style robbery.
By Jabari Young

30 Under 30
These 600 entrepreneurs, innovators and disruptors provide plenty of reason to believe that tomorrow will be brighter than today.
Edited by Kristin Stoller and Steven Bertoni with Olivia Peluso

THE FORBES 400 RICHEST PEOPLE IN AMERICA
FOR THE FIRST TIME SINCE THE GREAT RECESSION, THE RICH GOT POORERTO THE TUNE OF $500 BILLION. THAT’S OPENED THE DOOR FOR 42 FRESH FACES IN THE COUNTRY’S MOST EXCLUSIVE CLUB.

The Trump Files
The former president’s legal troubles aren’t conned to Mar-a-Lago. At 40 Wall Street,
New York’s attorney general is zeroing in on potential fraud. Donald Trump was worried
enough last month that hepled the Fifth. Forbes might know why: We have additional
information that puts him at the center of what seems to be driving the investigation.

American Made
Diane Hendricks had a child at age 17, worked as a Playboy Bunny to pay the bills, beat
cancer twice and survived the tragic death of her husband before transforming herself
into the nation’s most successful businesswoman. She has tripled her net worth in the
last five years. Next:fixing the country’s schools and infrastructure before we red, white and blow it.

Weed vs. Greed
Overregulation. Overtaxation. Contradictions. America’s politicians have completely blown the easiest revenue opportunity ever: legalized drugs. But it’s not too late to save the $72 billion marijuana industry.
By Will Yakowicz

The Crude Clairvoyant
Tim Dunn’s CrownRock kept the pedal to the metal throughout the pandemic and doubled its output in time for oil’s spike to $100. Now the new billionaire is pumping his opportunistic windfall into his church and his state—but not his government.
By Chris Helman

Surfer Chic
Paige Mycoskie’s Aviator Nation took off during the pandemic as TikTok teens embraced the Venice Beach vibe by snapping up $160 sweatpants and $190 zip-up hoodies. Its founder is newly one of the richest self-made women in America.
By Jemima McEvoy

America’s Richest Self-Made Women
These 100 entrepreneurs and executives have created or run some of the nation’s most successful businesses, ranging from almonds to aerospace.
Edited by Kerry A. Dolan and Chase Peterson-Withorn

Man in the Middle
When Vladimir Putin invaded Ukraine, Igor Bukhman, the Russia-born billionaire founder of gaming company Playrix, found himself with thousands of employees divided by the frontlines. His internal battlefield offers lessons for us all.
By Iain Martin and Jemima McEvoy

The Ultimate Insider’s Guide To Russian Oligarchs
For a quarter-century, Forbes has been investigating billionaire oligarchs, digging into their political connections, murky holdings and maze of offshore assets. Here’s everything you need to know about the wealthy elite who have profited under Vladimir Putin’s rule.
By Giacomo Tognini and John Hyatt

Freight Expectations
Flexport CEO Ryan Petersen became the self-appointed face of supply-chain solutions in 2021 by thinking outside the container. Now his $8 billion startup needs to prove it’s more than just Silicon Valley hype.
By Alex Konrad

Bubble Surfer
Olaf Carlson-Wee rode 2017’s “initial coin offering” craze to become one of crypto’s top venture investors. Now he’s pulling the strings, and raking in hundreds of millions, from a blockchain rage called DeFi, which promotes the fantasy of democratized financial services.
By Steven Ehrlich

30 Under 30
The 600 entrepreneurs, innovators and disruptors inventing tomorrow today. The future has never looked so bright.
Edited by Alexandra Wilson with Alexandra Sternlicht

California Scheming
Nowhere is the affordable-housing crisis more acute than in the Golden State. To the rescue come the most notorious junk municipal-bond peddlers in the nation, and a promise to turn luxury apartment buildings into “workforce housing.”
By Matt Schifrin with Isabel Contreras and Rachel Sandler

The Croesus Of Crypto
FTX cofounder Sam Bankman-Fried built a $22.5 billion fortune before his 30th birthday by profiting off the cryptocurrency frenzy—but he’s not a true believer. He just wants his wealth to survive long enough to give it all away.
By Steven Ehrlich and Chase Peterson-Withorn

The Forbes 400
It has been a terrible year for many, but the good times keep rolling for America’s richest. The 400 wealthiest Americans saw their collective fortune increase 40% over the last year, to $4.5 trillion, and a record net worth of $2.9 billion is required to make the cut.

The Last Computer Tycoon
After years battling Silicon Valley skeptics and Wall Street adversaries, Michael Dell has pulled off the deal of the century, borrowing and flipping his way to a $50 billion fortune. His biggest ambitions lie ahead— and they have nothing to do with space.
By Antoine Gara

Curing Crypto’s Climate Crisis
Bitcoin mining wastes enough power annually to power Belgium, unnecessarily adding 40 million tons of carbon dioxide to the atmosphere each year. As countries from China to Indonesia clamp down on the practice, some American entrepreneurs are cashing in—and, paradoxically, making the planet a little greener along the way.
By Chris Helman

The List: 50 Over 50
For these dynamic women, growing older is about getting wiser—and bolder. Meet the inaugural class of entrepreneurs, leaders and creators who are part of an exhilarating movement redefining life’s second half and proving that success has no age limit. 
Edited by Maggie McGrath Intro by Mika Brzezinski

Unwelcoming Shores
From Google to Tesla, immigrants have built some of America’s biggest and most valuable companies. So why do we make it so difficult for foreign-born entrepreneurs to start businesses here?
By Amy Feldman

A Billionaire a Day
This year Forbes tracked down a record 493 new billionaires—roughly one every 17 hours. Just over 40% hail from China; 20% are from the U.S. Prominent routes to new riches: IPOs, SPACs, cryptocurrencies and Covid-related health care.
Edited by Kerry A. Dolan with Chase Peterson-Withorn and Jennifer Wang

The Road Less Traveled
Most tech unicorns are the product of Silicon Valley VCs. Not Cloudinary. The marketing-software maker has gone its own route since day one. By Martin Giles

The Outsider
Frank Slootman doesn’t start companies. But no one in business history has a better track record of turning the ideas of others into jackpots. With $80 billion Snowflake, the biggest software IPO ever, he has rewritten the playbook. And now he’s sharing it.
By Alex Konrad

Cheat for Profit
Students have always cheated, but the Covid-19-driven shift to online learning has turned a nagging problem into an epidemic. Meet superspreader Chegg, which has become the most valuable ed-tech company in America by connecting college students to test answers on demand.
By Susan Adams

Travis Scott’s Corporate Shadow
Three years ago, the hip-hop superstar made the Forbes 30 Under 30 based on his music credentials. Now he’s helping major companies rethink their brands—and changing how celebrities and corporations interact.
By Abram Brown

Making Millions From Bezos’ Billions
Deep-pocketed investors are rushing to bet on Amazon’s third-party sellers. The stampede will change retail forever.
By Lauren Debter

Tory Burch’s Survival Sketchbook
Amid a luxury fashion apocalypse, one of the century’s greatest entrepreneurial retailers (and one of America’s richest self-made women) brought us deep inside the battle to save her brand.
By Deniz Çam

America’s Most Successful Women Entrepreneurs
Forbes has expanded our annual ranking of the nation’s wealthiest self-made women to 100, up from 80 last year. The pandemic has been kind to some, including an executive of work-from-home staple Zoom Video Communications, but less rosy for others.

Reed Hastings Rewrites the Hollywood Script
Netflix had already upended Hollywood when the pandemic hit. But by making use of a highly unusual management style, its billionaire founder has positioned his juggernaut to prosper like few companies in the world right now.
By Dawn Chmielewski

The Forbes 400
Pandemic be damned: America’s 400 richest people are wealthier than ever, up a collective 8%. Last year’s threshold for entry ($2.1 billion) holds, and even in these trying times, new mega-fortunes are still being minted.

Greater Capitalism
Our economic system suffered from a number of preexisting conditions—inequality, education gaps, cronyism—before Covid-19 arrived. But it’s already busy reinventing itself into something better, fairer and smarter.

Dukes of Moral Hazard
Thanks to the Federal Reserve’s low-rate religion, big companies have spent the last decade gorging on debt. Instead of heading into bankruptcy, though, they’re now being propped up by the government.
By Antoine Gara and Nathan Vardi

AGENTS OF CHANGE 
AS THE CORONAVIRUS UPENDS THE ECONOMY, HEALTH-CARE SYSTEMS AND GLOBAL ORDER, ENTREPRENEURS MUST REINVENT THEMSELVES, THEIR INDUSTRIES—AND THE WORLD AT LARGE.

Intelligent Design - 
From the unlikeliest of places, Melanie
Perkins grew design app Canva into
one of the most valuable software
startups in the world. Her digital tools
are populist, profitable and a potential
threat to Adobe and Microsoft.
By Alex Konrad.


FORBES BRANDVOICE - 
With IWC Schaffhausen
Previous 30 Under 30 Listmakers Reflect on the Turning Points
That Defined Their Journeys to Success.


Smoking Sensations - 
The Chainsmokers, the world’s highest-paid electronic-music
act, have a new identity offstage: formidable investors.
By Zack O’Malley Greenburg.

Forever Young By weaving together tradition and trendiness, LVMH’s Bernard Arnault has created the world’s largest luxury empire and a $100 billion fortune. Now he is ready to scale up. By Susan Adams.

Private Equity’s New Billionaire Machine As calls for taxes on the superrich grow louder, Wall Street’s smartest dealmakers have quietly discovered a new way to unlock value and circumvent taxes. It’s minting buyout billionaires by the dozen. By Nathan Vardi and Antoine Gara.

The Host With the Most With his acquisition of Starwood three years ago, Arne Sorenson created the world’s largest hotel empire. Globally, 20% of new hotel rooms being built are now Marriott properties—and Sorenson still thinks his company isn’t big enough. By Biz Carson.

Investors with Intent Never before has it been more on trend to do good with your dollars. Forbes has put together The Impact 50 to highlight some of the most notable impact investors, from billionaires to pop stars to athletes.

FORBES 4OO BEGINNINGS All great stories—and great fortunes— start someplace. And in our 38th annual ranking of America’s richest people, we focus on how The Forbes 400 got going. Spielberg had Jaws; Murdoch the Daily Mirror; Dell his dorm room PCs. There is no single path to the top.

The Anti-Trump Trumps Since their father became president, Trump’s sons have run the business in a decidedly un-Donald-like way.

Boss of the Bots Daniel Dines created the world’s hottest tech company, $7 billion UIPath, by unleashing virtual robots on office grunt work. He’s become the first bot billionaire in the process. By Alex Konrad.

America’s Top Wealth Advisors Despite turbulent markets and a flood of disruptive technologies, the nation’s best wealth managers are thriving.

The Fall of Overstock’s Mad King Patrick Byrne, the founder and longtime CEO of former e-tailing giant Overstock. com, made headlines recently by resigning, saying his involvement as a federal informant in the investigation of accused Russian spy Maria Butina made performing his duties impossible. That’s not the whole story. This is. By Lauren Debter.

Knitting the Future In three years, Rothy’s founders turned their 3D-knitted flats into the “It” shoe in women’s fashion with sales of more than $140 million. Now Roth Martin must balance expansion with fending off copycats. By Amy Feldman.


Profile: Masters of Disasters Murders, muggings, mayhem! While social media usually shows us a filtered and sanitized reality, Andrew Frame, the founder of Citizen, is harnessing 911 data to deliver a raw, live feed of crime and chaos directly to you. Is it the future of public safety or just a 21st-century police scanner? By Steven Bertoni.

Nature and Nurture Anne Wojcicki raised her genetic-testing company, 23andMe, from a wonky wunderkind through a troubled adolescence. Now her $2.5 billion biotech machine is ready to take the next step, combining big data and big pharma. Decoding the DNA of Silicon Valley’s most personal creation. By Biz Carson and Kathleen Chaykowski.

Serena’s Net Gains The most successful woman athlete ever is now translating her game and name into startup investing and entrepreneurial ventures. And she’s figured out a formula that will make it hard for her to lose. By Kurt Badenhausen.

The Richest Self-Made Women From Rihanna to Stitch Fix’s Katrina Lake, more women are creating new businesses and amassing fortunes than ever before. As a result, Forbes expanded our ranking of the nation’s wealthiest women entrepreneurs to 80 ceiling crashers. Edited by Luisa Kroll and Kerry A. Dolan.

GENTLEMEN AT THE GATE “Barbarians” Henry Kravis and George Roberts were the 1980s poster boys for slash-and-burn leveraged buyout dealmaking. Now, with trillions pouring into private equity, KKR and its peers have little choice but to build up rather than break up. BY ANTOINE GARA.

SPORTSMONEY: MANNY HAPPY RETURNS Baseball salaries are stagnant, but a few bright stars, like the San Diego Padres’ Manny Machado, still command huge paydays. Plus: the Most Valuable MLB Teams.

LANDMARKS AND LARGESSE It’s not just Notre Dame. The Washington Monument, Great Wall of China and Colosseum have all benefited from billionaire backers. Buy, hold, sell: Bring on the bubbly, jettison Koons.

BLOWING UP THE VENTURE CAPITAL MODEL (AGAIN) In just a decade, Andreessen Horowitz has backed a bevy of startup blockbusters—Facebook, Instagram, Twitter, Airbnb, Lyft, Skype, Slack—and made just as many Silicon Valley enemies. To stay ahead, it’s taking the unusual step of renouncing its venture capital status—and making even bigger, riskier bets. BY ALEX KONRAD.

NEW BILLIONAIRE: DOWAGER OF DENIM Levi’s is thriving again—and enriching members of its founding family, including Mimi Haas. Plus: the top-earning hedge fund managers and traders.

RICHEST BY STATE: JOHN OVERDECK New Jersey’s richest man is a prize-winning mathematician and a hedge fund quant. Buy, hold, sell: Snag the Sassen, sack the Pét-Nat.

SOCIAL SPIN DOCTOR Daniel Lubetzky has spun chocolate, nuts and do-gooder rhetoric into a snack company worth billions. Maybe someday he’ll get back to his true passion: changing the world for the better.

CHEAP THRILLS Peter Szulczewski’s Wish was the world’s most downloaded shopping app last year. Its ultra-cheap wares make Walmart look like Bergdorf, but his 90 million users can’t afford to care— and their impulse purchases have added up to a $1.4 billion fortune for Szulczewski.

TRUMP’S SECRET WINDFALL The president’s largest holding is a $900 million stake in two buildings that don’t have his name on them. It’s an arrangement that some of his tenants aren’t even aware of, and one that he tried his best to torpedo.

NEW BILLIONAIRE: MEALS AND MANICURES China has a lot of hot-pot restaurants. Zhang Yong’s chain thrives because of his unconventional customer service. Plus: the richest person in Texas.

SPORTSMONEY: THE NBA’S MOST VALUABLE TEAMS Each team is worth, on average, $1.9 billion. Buy, hold, sell: Heave the hot wine, capture the Chianti.

GOOGLING BLOCKCHAIN Google transformed the Web by creating an easy-to-use search engine. Now it could do the same for the technology underlying cryptocurrencies. BY MICHAEL DEL CASTILLO.

MEET AMERICA’S NEW REGULATOR: ADAM SMITH Nearly a quarter-millennium after publication, The Wealth of Nations has never been more prescient. As Trump deregulates, America’s best corporations, led by the Just 100, are taking the public interest into their own hands—profitably.

MICROSOFT’S NEW GROOVE Once dismissed as a hidebound has been, Microsoft is flying high. CEO Satya Nadella’s secret: a cultural reset that has lowered the gates to the software maker’s fortress—and cloud, cloud, cloud.

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