In this issue

No, No, No, Finally Yes Michelle Pfeiffer wanted to change the fragrance industry. But when the industry resisted, she went on a years-long quest to do it herself—and discovered the essence of entrepreneurship. by JASON FEIFER.

New Tech’s New Rules Why tech companies should be more boring, how low-tech solutions can create high-tech success, and more!

Can Work Become Calm? The founders of Basecamp think so. Inside the movement to create true work-life balance. by CLAIRE ZULKEY.

Changing The Game

Many have tried to launch a new sports league. Few have succeeded. But that hasn’t discouraged lacrosse star Paul Rabil, who’s trying to revolutionize his sport—by competing against the league he once played for.

5 mins

How Do You Reboot A Brand?

What happens when you have a recognizable brand but a declining business? Here’s how Sun-Maid raisins’ new CEO tackles the challenge.

3 mins

Learning To Fail

What can adult founders learn from fearless teenagers? Plenty.

3 mins

Fight For Your Vision

Melissa Butler knew her line of brightly colored lipsticks would be a hit—so when the beauty industry ignored and even rejected her, she kept moving forward.

3 mins

My Instant Hit Was A Total Failure

I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.)

3 mins

Whom Do I Hire First?

I’m starting to hire, and, frankly, I need more help than I can afford. How do I prioritize what roles need to be filled?

3 mins

Michelle Pfeiffer: "Follow Your Own Rules"

Michelle Pfeiffer wanted the fragrance industry to change its ways. The fragrance industry said no. That’s when she discovered what it really means to be an entrepreneur: If you want something done, you do it yourself.

10+ mins

What VCs Want

Kirsten Green, the founder and managing partner of Forerunner Ventures— whose portfolio includes Glossier, Hims, and Away—details what makes her want to invest in a brand, today’s biggest opportunities, and how the tech world is about so much more than technology.

2 mins

No Meetings? No Late Nights? No Work Insanity?

What if working long hours, living on Slack, and growing as fast as possible isn’t the best way to run a business? The founders of Basecamp are pretty sure they have the answer.

9 mins

Where Are The Women?

The number of female executives in cannabis is shrinking. Now the industry’s most powerful women are working to fix that.

9 mins

Read all stories from Entrepreneur US

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