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In this issue

DIGITAL STAR POWER TheAudience connects brands and customers via influencers—the young YouTube and Instagram celebrities beloved by Millennial consumers. Here’s how this digital agency is cashing in.By Jason Ankeny,CREATIVE GENIUS Learn the habits of inventive people in business—and incorporate them into your routine. By Matt Villano,WHAT DO YOU REALLY THINK? No matter how great your concept, you need realworld feedback to see if your startup will fly. Here are five ways to evaluate your business idea. By Paula Andruss and more...

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