In this issue

What Is Meaningful Work?
Everyone wants it. But nobody knows how to define it. We investigate how to get it.

How To Do Something Nobody Has Done
The inside story of an innovative new credit card—many failures in the making.

WHO REALLY NEEDS YOU?

When Justin Crowe came up with a new form for human ashes, he thought the concept would sell itself to consumers. But he hadn't figured out who his real customer was.

2 mins

THE DUMBER, THE BETTER

Want to stand out in a crowded market? The founder of ridiculous (and ridiculously successful) canned-water brand Liquid Death has a suggestion: Embrace crazy ideas.

3 mins

THE AUDACIOUS HUSTLE

What does it take to land the biggest clients? A'dentist to the stars' shares how she drilled her way in. (Warning: chutzpah required.)

3 mins

WHO SUPPORTS YOU?

Not everyone understands the life of an entrepreneur, and that may include your friends and family. Here's how to build a network that cares.

3 mins

WHAT IS MEANINGFUL WORK? (AN INVESTIGATION)

Everyone says they want it. But nobody can agree on how to find it, provide it, or even define it. So we set out to try.

10+ mins

HOW TO DO SOMETHING NOBODY HAS EVER DONE

Ankur Jain wanted to create a rewards program that helps people buy a home. Nothing like it existed. To become the first, he'd have to first fail over and over again.

10+ mins

YOU MIGHT BE A BETTER FIT THAN YOU THINK

Does a cat-focused franchise only want cat lovers? No! Sometimes, people have the wrong idea about what makes a great franchisee-as these three brands can attest to.

5 mins

WHERE THE BOOM IS REALLY BOOMING...

Why is business so great for home improvement, chicken, health-and-wellness, and pet brands? The answer tells you a lot about where franchising is going next.

10+ mins

GO LOCAL WITH SOCIAL

National social media campaigns may drive awareness, but hyper-local campaigns actually drive business. Franchisees shouldn't overlook that.

2 mins

MAKE ROOM FOR THE UNEXPECTED

This year, our greatest opportunities may be the ones we were never looking for.

3 mins

Read all stories from Entrepreneur US

Entrepreneur US Magazine Description:

Entrepreneur US Magazine is the must-read magazine for anyone who wants to start, grow, or run a successful business. Each issue is packed with practical advice, inspiring stories, and expert insights that will help you take your business to the next level.

Whether you're a seasoned entrepreneur or just starting out, Entrepreneur US Magazine has something for you. Inside, you'll find articles on everything from business planning to marketing to finance to leadership. You'll also meet successful entrepreneurs who share their stories and insights on how to achieve success.

Here are some of the things you can expect to find in Entrepreneur US Magazine:

* In-depth articles on the latest trends and challenges facing small businesses
* Expert advice on how to start, grow, and run a successful business
* Profiles of successful entrepreneurs and their stories of success
* Interviews with experts in a variety of fields, from marketing to finance to leadership
* Practical tips and tools that you can use to improve your business

Entrepreneur US Magazine is a great resource for anyone who is interested in entrepreneurship or small business ownership. It is a well-respected magazine that is known for its high-quality content and insights.