In this issue

Watching. Waiting. Owning.
In building and nally buying back her billion-dollar brand, Jessica Simpson has learned this: When people assume you’re clueless, it only gives you more time to prove them wrong.
by FRANCES DODDS

Better Business Through Body Language
A brief guide to the cues, gestures, and body positions that can improve your meetings and connections.
by JASON FEIFER

Starting Small Can Generate Big Buzz

How do you build a community around your company? High-profile tech investor Andrew Chen has a counterintuitive answer: Don't take it to the masses-yet.

6 mins

How to Make a Scary Decision

Growth often requires doing something a little dangerous. Here, six entrepreneurs share the calculus behind their biggest risks.

2 mins

When Animals Run the Business

FarmHouse Fresh makes organic, homegrown botanical skin care products. But at HQ, the team takes self-care to a whole new level.

3 mins

If They Like This, Will They Like That?

My company Kettle & Fire was selling broth like crazy. But when we tried to sell soup, we learned how hard product expansion can be.

3 mins

Three Tricks to Make Hard Decisions Easier

Entrepreneurs often face what feel like impossible or unknowable choices. Here are three decision-making tricks I relied upon as cofounder and CEO of Netflix-and that I still use today

5 mins

When Letting Go Lets You Grow

These founders killed off their sacred cows and discovered whole new fields of opportunity.

3 mins

The Impasse Is the Path

When you hit an obstacle that's out of your control, be transparent with your team and your customers. You may improve your business in ways that have nothing to do with the problem at hand.

3 mins

Let Them Underestimate You

Building a billion-dollar brand has taught JESSICA SIMPSON that when people assume you're clueless, it only gives you more time to prove them wrong.

10+ mins

Racing the Giants

The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.

10+ mins

Where Will You Be in 10 Years?

Here's how to figure it out and start working toward that future vision now.

9 mins

Read all stories from Entrepreneur US

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